Question 1

________ provide incentive travel for employees and distributors.

Accepted Answer

A)   Motivational houses
B)   Concierges
C)   Junket reps
D)   ConsortiaE) A) and D)
F) None of the above

Question 2

Franchising works well in the restaurant industry but has had limited success in the hotel industry.

Accepted Answer

A) True 
 B)False  False

Question 3

A ________ consists of producers, wholesalers, and retailers acting as a unified system.

Accepted Answer

A)   Vertical Marketing System
B)   Horizontal Marketing System
C)   Multi-channel Marketing System (MMS) 
D)   ConsortiaE) A) and C)
F) A) and B)

Question 4

When two or more companies at one level join to follow a new marketing opportunity, it is termed:

Accepted Answer

A)   Vertical Marketing System
B)   Horizontal Marketing System
C)   Multi-channel Marketing System (MMS) 
D)   ConsortiaE) C) and D)
F) B) and C)

Question 5

Why is the phrase "value delivery network" a more relevant expression than "supply chain" or "demand chain"?

Accepted Answer

The phrase "value delivery network" is c...

Question 6

Which of the following is the least expensive distribution channel for hotel rooms?

Accepted Answer

A)   Brand.com
B)   CRO
C)   GDS
D)   OTAE) A) and B)
F) C) and D)

Question 7

In a supply chain, "downstream" from the company is a set of firms that:

Accepted Answer

A)   Supply the raw material
B)   Supply information
C)   Provide financing
D)   Provide a connection between the firm and its customersE) None of the above
F) All of the above

Question 8

Which of the following is NOT an advantage of a franchise to the franchisee?

Accepted Answer

A)   Brand recognition
B)   Financing assistance
C)   Royalties
D)   Architectural plansE) All of the above
F) A) and B)

Question 9

Distribution specialists that provide incentive travel offered to employees or distributors as a reward for their efforts are called:

Accepted Answer

A)   Casino distribution specialists
B)   Motivations houses
C)   Junket reps
D)   Leisure tour brokersE) C) and D)
F) A) and B)

Question 10

Vertical conflict in a channel occurs between firms at the same level in the channel.

Accepted Answer

A) True 
 B)False

Question 11

A direct marketing channel has no intermediary level.

Accepted Answer

A) True 
 B)False  True

Question 12

Which of the following is the most expensive distribution channel for hotel rooms?

Accepted Answer

A)   Brand.com
B)   CRO
C)   GDS
D)   OTAE) A) and D)
F) C) and D) D

Question 13

When a single firm sets up two or more marketing channels to reach one or more customer segments, it is termed:

Accepted Answer

A)   Vertical Marketing System
B)   Horizontal Marketing System
C)   Multi-channel Marketing System
D)   ConsortiaE) A) and B)
F) All of the above

Question 14

Which of the following is NOT a function of the distribution channel?

Accepted Answer

A)   Risk taking
B)   Promotion
C)   Linking
D)   FinancingE) B) and C)
F) A) and B)

Question 15

Distribution specialists that serve the casino industry as intermediaries for premium players are called:

Accepted Answer

A)   Casino distribution specialists
B)   Motivations houses
C)   Junket reps
D)   Leisure tour brokersE) C) and D)
F) A) and D)

Question 16

What are the five key functions that members of the marketing channel perform to complete transactions and to help fulfill the completed transaction?

Accepted Answer

The five key functions that members of t...

Question 17

There are several types of flows that connect all the institutions in the channel.

Accepted Answer

A) True 
 B)False

Question 18

Coordination and conflict management are attained through common ownership at different levels in the channel in a(n) :

Accepted Answer

A)   Community vertical marketing system
B)   Corporate vertical marketing system
C)   Administered vertical marketing system
D)   Contractual vertical marketing systemE) A) and D)
F) None of the above

Question 19

The primary reason for the use of intermediaries is their superior efficiency in making goods available and accessible to target markets.

Accepted Answer

A) True 
 B)False

Question 20

What are two types of channel conflict? Give an example of each.

Accepted Answer

Two types of channel conflict are vertic...

Exam 12: Distribution Channels Delivering Customer Value

________ provide incentive travel for employees and distributors.

Correct AnswerverifiedShow Answer

Franchising works well in the restaurant industry but has had limited success in the hotel industry.

Correct AnswerverifiedFalse

A ________ consists of producers, wholesalers, and retailers acting as a unified system.

Correct AnswerverifiedShow Answer

When two or more companies at one level join to follow a new marketing opportunity, it is termed:

Correct AnswerverifiedShow Answer

Why is the phrase "value delivery network" a more relevant expression than "supply chain" or "demand chain"?

Correct AnswerAnswered by ExamLex AIThe phrase "value delivery network" is c...View AnswerShow Answer

Which of the following is the least expensive distribution channel for hotel rooms?

Correct AnswerverifiedShow Answer

In a supply chain, "downstream" from the company is a set of firms that:

Correct AnswerverifiedShow Answer

Which of the following is NOT an advantage of a franchise to the franchisee?

Correct AnswerverifiedShow Answer

Distribution specialists that provide incentive travel offered to employees or distributors as a reward for their efforts are called:

Correct AnswerverifiedShow Answer

Vertical conflict in a channel occurs between firms at the same level in the channel.

Correct AnswerverifiedShow Answer

A direct marketing channel has no intermediary level.

Correct AnswerverifiedTrue

Which of the following is the most expensive distribution channel for hotel rooms?

Correct AnswerverifiedD

When a single firm sets up two or more marketing channels to reach one or more customer segments, it is termed:

Correct AnswerverifiedShow Answer

Which of the following is NOT a function of the distribution channel?

Correct AnswerverifiedShow Answer

Distribution specialists that serve the casino industry as intermediaries for premium players are called:

Correct AnswerverifiedShow Answer

What are the five key functions that members of the marketing channel perform to complete transactions and to help fulfill the completed transaction?

Correct AnswerAnswered by ExamLex AIThe five key functions that members of t...View AnswerShow Answer

There are several types of flows that connect all the institutions in the channel.

Correct AnswerverifiedShow Answer

Coordination and conflict management are attained through common ownership at different levels in the channel in a(n) :

Correct AnswerverifiedShow Answer

The primary reason for the use of intermediaries is their superior efficiency in making goods available and accessible to target markets.

Correct AnswerverifiedShow Answer

What are two types of channel conflict? Give an example of each.

Correct AnswerAnswered by ExamLex AITwo types of channel conflict are vertic...View AnswerShow Answer

Correct Answer
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False

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Answered by ExamLex AI
The phrase "value delivery network" is c...
View Answer

Correct Answer
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True

Correct Answer
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D

Correct Answer
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Correct Answer
Answered by ExamLex AI
The five key functions that members of t...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
Answered by ExamLex AI
Two types of channel conflict are vertic...
View Answer