FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 14: Direct, Online, Social Media, and Mobile Marketing

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 51

Multiple Choice

Review LaterAdd Note

Review Later

Which of the following is a primary disadvantage of viral marketing?

A) The costs of viral marketing are generally too high for most companies.
B) The brand associated with the viral message is usually forgotten.
C) Marketers have little control over who receives a viral message.
D) Viral messages are less likely to be viewed than other types of online promotions.
E) Viral messages are blocked by most search engines.

F) A) and B)
G) A) and C)

Correct Answer

verified

Show Answer

Question 52

Multiple Choice

Review LaterAdd Note

Review Later

Which of the following are the fastest-growing forms of marketing?

A) direct and digital
B) undifferentiated and differentiated
C) internal and external
D) mass and targeted
E) standardized and customized

F) C) and E)
G) A) and B)

Correct Answer

verified

Show Answer

Question 53

Multiple Choice

Review LaterAdd Note

Which of the following is a type of identity theft that uses deceptive e-mails and fraudulent Web sites to fool consumers into revealing their personal data?

Differentiate between branded community Web sites and marketing Web sites. Provide examples to illustrate your response.

________ can provide on-the-go product information, price comparisons, advice and reviews from other consumers, and access to instant deals and digital coupons.

What are the main forms of direct and digital marketing?

Which kind of marketing involves sending an offer, announcement, reminder, or other item to a person at a particular postal address?

For inbound telephone marketing, the company provides a toll-free phone number so it can receive orders solicited by television, print ads, direct mail, and catalogs.

Coca-Cola Unbottled is an online forum where Coke fans and company insiders can "look at what's beyond the bottle," sharing posts on everything from new products and sustainability initiatives to fun and inspiring fan stories. This is an example of a ________.

Viral marketing involves creating videos, ads, and other marketing events that are so infectious that customers will seek them out or pass them along to others.

The first step for most firms that are venturing into online marketing involves sending promotional e-mails.

Which of the following is a form of online advertising?

Which of the following direct marketing forms includes infomercials?

What are the main privacy concerns and Internet security issues associated with online marketing?

The marketing results from direct mail are difficult to measure.

Clenzo is a company that provides house cleaning services in major urban and suburban areas. Marketers at Clenzo developed a short, humorous video promoting the company's services and hope that customers who see the video will be so entertained that they will pass the video on to their friends and colleagues. The marketers at Clenzo are using techniques to facilitate ________.

Which of the following account for the largest portion of firms' online advertising spending?

A branded community Web site aims to present content that engages consumers rather than sell products to them.

Every time a search is made using keywords related to construction, search engines display text-based advertisements and links to Regan Builders, a construction firm. The marketing tool used by Regan Builders is best referred to as a ________.

Stephanie Archer has been saving her money to buy a BMW convertible. Archer has spent hours on the BMW Web site choosing the exterior and interior colors and studying the various options and models. In this case, Archer has been using BMW's marketing Web site.