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A marketing firm has been hired to develop new advertisements for the "Safe and Sober" campaign. The goal of the campaign is to persuade people to drive more carefully. The firm is considering two different television commercials. One commercial shows graphic accidents with actual accident victims; the other shows controlled collisions with plastic crash dummies. Based on the research into factors which influence persuasion, you should predict that


A) the commercial with the plastic crash dummies will arouse more fear, and therefore be more effective.
B) the commercial with the plastic crash dummies will arouse less fear, and therefore be more effective.
C) both commercials should arouse equivalent levels of fear, and therefore neither commercial will be effective.
D) the commercial with the graphic accidents will arouse more fear, and therefore be more effective.

E) B) and C)
F) B) and D)

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Dallas watches as Rhoda missteps in the cafeteria and spills coffee on herself and two other students. If Dallas concludes that Rhoda is an uncoordinated "klutz" who wasn't paying attention to what she was doing, he has


A) been influenced by an illusory correlation.
B) made an internal attribution.
C) made a self-serving attribution.
D) made an external attribution.

E) A) and B)
F) All of the above

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Which of the following statements best reflects the principle of reciprocity?


A) We tend to like others who seem to like us.
B) We tend to be attracted to people who seem to dislike us initially.
C) We tend to be attracted to people who are generous to others.
D) We are attracted to people whose attitudes seem to be similar to our own.

E) C) and D)
F) A) and B)

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Joe has been calling Jill each evening and talking with her everyday at lunch, but now he is deeply despondent because she is out of town. Joe is in the throes of


A) companionate love.
B) sexual infatuation.
C) communal love.
D) passionate love.

E) B) and C)
F) None of the above

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The tendency to attribute other people's behavior to internal factors and our own behavior to situational influences is known as


A) the fundamental attribution error.
B) a stereotype.
C) the actor-observer effect.
D) the foot in the door technique.

E) None of the above
F) A) and D)

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In the research on romantic attraction which of the flowing did the researchers discover to be the key determinant of a person's initial attraction to someone else?


A) similarity
B) reciprocity
C) attributional style
D) physical attractiveness

E) None of the above
F) B) and C)

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Skye scored 100% on her statistics midterm. According to Weiner's attributional model, if Skye makes an internal-stable attribution for her success, she is MOST likely to say


A) "It was just good luck that most of the exam was on the material I had time to study."
B) "I was calm and relaxed the day of the exam because I was able to get a good night's sleep the night before the exam."
C) "I have always been good at statistics, I guess I just have a natural ability in that area."
D) "The professor makes the whole course so easy to understand that it is virtually impossible to do poorly in the class."

E) A) and B)
F) All of the above

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Widely held beliefs about groups of people based on their group membership defines


A) cognitive structuring.
B) cultural direction.
C) stereotypes.
D) schematizing.

E) C) and D)
F) B) and C)

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Which of the following individuals is noted for developing the theory of cognitive dissonance?


A) Albert Bandura
B) Daryl Bem
C) Leon Festinger
D) Sigmund Freud

E) C) and D)
F) None of the above

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When the causes of a person's behavior are attributed to situational demands and environmental constraints, it is referred to as


A) a stable attribution.
B) an unstable attribution.
C) an external attribution.
D) an internal attribution.

E) None of the above
F) A) and B)

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Which of the following people are MOST likely to be viewed as more competent?


A) older people
B) people who wear conservative attire
C) people who are physically attractive
D) people who mimic our own mannerisms

E) C) and D)
F) A) and B)

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Which of the following factors is NOT one that influences a person's initial attraction to someone else?


A) similarity
B) reciprocity
C) attributional style
D) physical attractiveness

E) A) and B)
F) A) and C)

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The application of classical conditioning principles is most directly associated with the ____ component of attitudes.


A) affective
B) behavioral
C) cognitive
D) perceptual

E) A) and D)
F) B) and C)

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A stereotype is


A) an organized cluster of ideas about categories of social events attributions.
B) a widely held belief that people will behave in a certain way.
C) an estimate as to the correlation between a social trait and its association with behavior.
D) a widely held belief that people will have certain characteristics because of their membership in a specific group.

E) A) and D)
F) A) and C)

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Julian is playing a computer trivia game against some friends. When he wins the first game he attributes his win to his quick reaction time. However, when Julian loses the second game he attributes his loss to the fact that his signaling button stopped working correctly. Julian's attributions for his performance during the trivia game are consistent with


A) the fundamental attribution error.
B) the actor-observer bias.
C) a self-serving bias.
D) the matching hypothesis.

E) B) and D)
F) A) and B)

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When advertisers use extremely attractive models to demonstrate their products, they are relying, in part, on the power of ____ to change consumers' attitudes.


A) observational learning
B) classical conditioning
C) reinforcement
D) punishment

E) All of the above
F) B) and C)

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According to Bernard Weiner people also focus on the ____ of the causes of underlying behavior.


A) stability
B) personal nature
C) positive or negative aspect
D) correctness

E) A) and C)
F) A) and B)

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Attributing one's success on an exam to one's intelligence and one's failure to the unfairness of the test is an example of


A) a defensive attribution.
B) an actor-observer bias.
C) a self-serving bias.
D) the fundamental attributional error.

E) A) and D)
F) A) and C)

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Kristen scrimped and saved for over a year so that she could afford a trip to the Super Bowl if her favorite team won the NFC title. She was excited when her team made it to the Super Bowl, however the actual game was fairly boring, and in the end Kristen's favorite team lost. Still, when Kristen got back home she told all her friends about the great time she had at the game. Kristen's attitude about the game she saw can BEST be explained by


A) ingratiation theory.
B) the matching hypothesis.
C) a self-serving bias.
D) effort justification.

E) A) and B)
F) A) and C)

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A person who is high in both attachment anxiety and attachment avoidance has which attachment style?


A) secure
B) preoccupied
C) avoidant-dismissing
D) avoidant-fearful

E) B) and C)
F) A) and D)

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