Question 1

The Lanham Act targets

Accepted Answer

A)  improper use of broadcast frequencies
B)  unfair competition by an advertiser
C)  the distribution of obscene material via the U.S.mail
D)  fair use violationsE) C) and D)
F) All of the above

Question 2

One element of the commercial speech doctrine examines whether the product in question should be advertised at all.

Accepted Answer

A) True 
 B)False

Question 3

The First Amendment protects only the rights of the speaker,not the right of the public to receive information.

Accepted Answer

A) True 
 B)False

Question 4

Which word or phrase applies to the agreement between the FTC and an advertiser in which specific terms of future conduct are stipulated?

Accepted Answer

A)  voluntary compliance
B)  cease and desist order
C)  consent order
D)  substantiationE) B) and D)
F) None of the above

Question 5

In Virginia State Board of Pharmacy v.Virginia Citizens Consumer Council,about advertising prescription drug prices,the U.S.Supreme Court ruled that

Accepted Answer

A)  commercial speech has no First Amendment protection
B)  while some regulation of advertising is permissible,it was not in this case because of the valuable information contained within the ads in question
C)  commercial speech has absolute First Amendment protection
D)  advertisements must be allowed to make exaggerated claimsE) B) and C)
F) A) and D)

Question 6

The Federal Communication Commission regulates offensive broadcast advertising.

Accepted Answer

A) True 
 B)False

Question 7

The First Amendment protection for commercial speech is

Accepted Answer

A)  well defined and firmly established in the Supreme Court's decision in Valentine v.Chrestensen.
B)  limited by the Fourteenth Amendment
C)  unclear
D)  shrinking in response to the Supreme Court's growing concern about the undue influence of corporations on public opinions and actionsE) A) and D)
F) A) and C)

Question 8

Members of Congress have received numerous complaints about an off-road vehicle called "Liferisk." It has three balloon-tire wheels and a 200 horsepower engine.It is designed to drive over any surface at speeds up to 80 miles per hour.Several people have been killed when their Liferisks overturned,and a number of others have been injured.Congress debated forbidding the manufacture of Liferisk,but it is made by an American company and is exported quite successfully overseas,thereby helping America's balance of payments.Instead,Congress made it illegal to advertise Liferisk in the United States.(No one argues Liferisk's ads are misleading or deceptive.)Liferisk's manufacturer asks a federal court to declare the law a violation of the manufacturer's First Amendment rights.How should the court rule? Why?

Accepted Answer

The court should apply the Central Hudso...

Question 9

The FCC is the primary federal regulator of advertising.

Accepted Answer

A) True 
 B)False

Question 10

The FTC distinguishes between false and misleading advertising and puffery.Define the two categories.

Accepted Answer

False and misleading advertising: A Fede...

Question 11

Under what condition does the commercial speech doctrine permit government regulation of truthful,nonmisleading advertising for legal goods and services?

Accepted Answer

This advertising may be regulated if the...

Question 12

Which of the following is not true about the CAN-SPAM Act?

Accepted Answer

A)  It prohibits the use of false header information in commercial e-mail.
B)  It requires unsolicited e-mail messages to include opt-out instructions.
C)  ISPs,state attorneys general,and federal agencies can pursue spammers in federal courts with criminal and civil penalties.
D)  It requires all Internet advertisers to register with the FCC.E) A) and B)
F) A) and D)

Question 13

Which of the following is not part of the Central Hudson test?

Accepted Answer

A)  The size and impact of the commercial speech.
B)  Whether the ad is false,misleading,or for an illegal product.
C)  The government's interest in the regulation.
D)  Whether the regulation directly advances the government interest.E) A) and B)
F) B) and D)

Question 14

The government has nearly absolute power to control the labeling on consumer products to avoid harms such as potency or price wars.

Accepted Answer

A) True 
 B)False

Question 15

The U.S.Supreme Court has reviewed cases involving regulation of gambling advertisements because

Accepted Answer

A)  the Constitution clearly protects advertising from such regulation
B)  there is no substantial government interest in regulating advertising
C)  neighboring states differ in their regulation of the activity and its promotion
D)  the Court has authority over all regulation of "vice" products and activitiesE) None of the above
F) B) and C)

Question 16

Because government controls or bans certain products and services,advertising for these products and services

Accepted Answer

A)  is subject to the same degree of government control.
B)  may be subject to some government regulation.
C)  may not be regulated because the public has a heightened need for information in these areas.
D)  is illegal.E) B) and D)
F) B) and C)

Question 17

The Supreme Court first ruled that the First Amendment provided some protection from government regulation of commercial speech in a case involving

Accepted Answer

A)  a letter to the editor in which Nike defended its overseas facilities.
B)  interstate advertising for casinos.
C)  a tobacco ad using cartoon characters.
D)  an advertisement for the civil rights movement.E) A) and C)
F) A) and B)

Exam 13: Advertising

Which word or phrase applies to the agreement between the FTC and an advertiser in which specific terms of future conduct are stipulated?

Correct Answer
verified

In Virginia State Board of Pharmacy v.Virginia Citizens Consumer Council,about advertising prescription drug prices,the U.S.Supreme Court ruled that

Correct Answer
verified

The First Amendment protection for commercial speech is

Correct Answer
verified

Which of the following is not true about the CAN-SPAM Act?

Correct Answer
verified

The government has nearly absolute power to control the labeling on consumer products to avoid harms such as potency or price wars.

Correct Answer
verified

Because government controls or bans certain products and services,advertising for these products and services

Correct Answer
verified

Which of the following is not part of the Central Hudson test?

Correct Answer
verified

The FCC is the primary federal regulator of advertising.

Correct Answer
verified

The FTC distinguishes between false and misleading advertising and puffery.Define the two categories.

Correct Answer
verified
False and misleading advertising: A Fede...
View Answer

The Lanham Act targets

Correct Answer
verified

The First Amendment protects only the rights of the speaker,not the right of the public to receive information.

Correct Answer
verified

One element of the commercial speech doctrine examines whether the product in question should be advertised at all.

Correct Answer
verified

The Federal Communication Commission regulates offensive broadcast advertising.

Correct Answer
verified

The Supreme Court first ruled that the First Amendment provided some protection from government regulation of commercial speech in a case involving

Correct Answer
verified

Under what condition does the commercial speech doctrine permit government regulation of truthful,nonmisleading advertising for legal goods and services?

Correct Answer
verified
This advertising may be regulated if the...
View Answer

Correct Answer
verified
The court should apply the Central Hudso...
View Answer

The U.S.Supreme Court has reviewed cases involving regulation of gambling advertisements because

Correct Answer
verified

Exam 13: Advertising

Which word or phrase applies to the agreement between the FTC and an advertiser in which specific terms of future conduct are stipulated?

Correct AnswerverifiedShow Answer

In Virginia State Board of Pharmacy v.Virginia Citizens Consumer Council,about advertising prescription drug prices,the U.S.Supreme Court ruled that

Correct AnswerverifiedShow Answer

The First Amendment protection for commercial speech is

Correct AnswerverifiedShow Answer

Which of the following is not true about the CAN-SPAM Act?

Correct AnswerverifiedShow Answer

The government has nearly absolute power to control the labeling on consumer products to avoid harms such as potency or price wars.

Correct AnswerverifiedShow Answer

Because government controls or bans certain products and services,advertising for these products and services

Correct AnswerverifiedShow Answer

Which of the following is not part of the Central Hudson test?

Correct AnswerverifiedShow Answer

The FCC is the primary federal regulator of advertising.

Correct AnswerverifiedShow Answer

The FTC distinguishes between false and misleading advertising and puffery.Define the two categories.

Correct AnswerverifiedFalse and misleading advertising: A Fede...View AnswerShow Answer

The Lanham Act targets

Correct AnswerverifiedShow Answer

The First Amendment protects only the rights of the speaker,not the right of the public to receive information.

Correct AnswerverifiedShow Answer

One element of the commercial speech doctrine examines whether the product in question should be advertised at all.

Correct AnswerverifiedShow Answer

The Federal Communication Commission regulates offensive broadcast advertising.

Correct AnswerverifiedShow Answer

The Supreme Court first ruled that the First Amendment provided some protection from government regulation of commercial speech in a case involving

Correct AnswerverifiedShow Answer

Under what condition does the commercial speech doctrine permit government regulation of truthful,nonmisleading advertising for legal goods and services?

Correct AnswerverifiedThis advertising may be regulated if the...View AnswerShow Answer

Correct AnswerverifiedThe court should apply the Central Hudso...View AnswerShow Answer

The U.S.Supreme Court has reviewed cases involving regulation of gambling advertisements because

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
False and misleading advertising: A Fede...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
This advertising may be regulated if the...
View Answer

Correct Answer
verified
The court should apply the Central Hudso...
View Answer

Correct Answer
verified