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Exam 18: Social Impact,responsibility, and Ethics: Is It Right

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Question 51

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Which of the following prohibits consumers from taking cash from manufacturers,suppliers,or their representatives for making recommendations,reviews,or endorsements,unless full disclosure is provided?

A) Word of Mouth Marketing Association's ethics code
B) Council of Better Business Bureaus
C) American Association of Advertising Agencies' Creative Code
D) TARES Test of Ethical Advertising
E) Federal Trade Commission

F) None of the above
G) A) and E)

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Question 52

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The question of whether advertising creates social values or merely reflects them is known as the ________.

A) social-versus-economic debate
B) competitive-versus-market power debate
C) personal-versus-corporate debate
D) personal-versus-social debate
E) shape-versus-mirror debate

F) A) and E)
G) All of the above

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Question 53

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Explain the "reasonableness" element of the current FTC policy on deception.

Why is it important for marketers to avoid the use of race-related stereotypes in advertisements?

Which of the following does NOT have governmental authority concerning some form of advertising regulation?

A cereal maker that advertises its product as "the one that will make you smile" is using an exaggerated claim,not puffery.

A copyright is a brand,corporate or store name,or distinctive symbol that identifies the seller's brand and thus differentiates it from the brands of other sellers.

Which of the following is TRUE regarding customs?

Many professions write a code of ________ to help guide practitioners toward ethical behavior.

Which of the following is the landmark corrective advertising case?

One ad for a drug used to overcome male erectile dysfunction depicted an old man in a nursing home acting like a young man chasing after several women at once.The ad was not allowed to air on the major television networks of NBC,CBS,and ABC.The ad did not contain any deceptive or unsubstantiated claims,so there was nothing untruthful in the ad.Furthermore,the ad followed the guidelines given by the FDA regarding broadcast advertising by indicating the major side effects and referring to a magazine ad for more information.Which of the following best explains why the ad was not allowed to air?

The main concern the FTC has when an advertiser makes substitutes for products during a demonstration (such as using a mixture of glue and water instead of ice cream) is whether the ________.

A ________ is a representation of a cultural group that emphasizes a trait or group of traits that may or may not communicate an accurate representation of the group.

Which of the following is NOT an FTC course of action for deception and unfair advertising?

Public Citizen and the Cultural Environment Movement are both examples of ________.

Which of the following prohibits unfair and deceptive acts and practices regardless of whether competition is injured?

Kim and her boyfriend were watching a movie on television when a commercial for a laxative came on.Kim was interested in this product,but she was embarrassed that her boyfriend was there when this ad came on.She quickly changed the channel.What key ethical issue challenging the standards of advertising professionals does this best illustrate?

Which of the following protects unique trademarks from infringement by competitors?

Under U.S.law,businesses can seek damages from a competitor who misrepresents the nature,characteristics,qualities,or geographic origin of the company's product in ________.

Use the information below to answer the following questions. Amy is seven years old and loves to play with dolls.In fact,she has more than 20 Barbie dolls and lots of clothes and accessories,including three cars,a house with furniture,and an airplane.Mattel,the manufacturer of Barbie,also sells many other products with the Barbie brand,such as games,notebooks,and girls' clothing,to name a few. -One ad for Barbie shows an animated Barbie character diving from a diving board doing flips and twists before landing in a pool.The commercial was advertising a Barbie doll with a diving board that can be attached to the side of a bathtub.Amy begged her mother for the doll and got it,but she was very disappointed when the doll did not perform as she had seen it perform in the commercial.She realized she had to hold on to the doll to make it flip around and dive into the water.What was wrong with this ad?