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Multiple Choice
A) Benjamin Franklin.
B) the Cambridge Press.
C) Poor Richard's Press.
D) Thomas Paine.
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Multiple Choice
A) el-hi
B) trade books
C) professional books
D) higher education
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Multiple Choice
A) Robert Grisham.
B) Ann Rice.
C) Ray Bradbury.
D) Harriet Beecher Stowe.
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Multiple Choice
A) e-publishing.
B) d-read.
C) e-books.
D) print on demand (POD) .
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A) 50 percent.
B) 5 percent.
C) 75 percent.
D) 25 percent.
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True/False
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A) editorial
B) managerial
C) outsource
D) subsidiary
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Multiple Choice
A) agents of social and cultural change.
B) important cultural repositories.
C) sources of personal development.
D) sources of entertainment and escape.
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A) multistage publishing.
B) cross-publishing.
C) the three-screen strategy.
D) platform agnostic publishing.
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Multiple Choice
A) de Graff Brothers
B) Harper Brothers
C) Penguin Books
D) Pocket Books
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Multiple Choice
A) the daguerreotype
B) offset lithography
C) the linotype machine
D) the hot print machine
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Multiple Choice
A) the railroads
B) compulsory education
C) reduced taxes on the purchase of books
D) the automobile
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A) "Hollywoodization"
B) synergy
C) hypercommercialism
D) tie-in novels
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Multiple Choice
A) literacy.
B) aliteracy.
C) illiteracy.
D) media literacy.
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