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Exam 2: Practitioners of Public Relations

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Question 1

Multiple Choice

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Which type of practitioner tends to work for organizations with relatively stable and low-threat environments?

A) Expert prescriber
B) Communication technician
C) Communication facilitator
D) Problem-solving process facilitator

E) A) and B)
F) A) and C)

Correct Answer

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B

Question 2

Multiple Choice

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Being "good with people" is often the first thing many associate with public relations, but how important is it on the list of eleven common tasks in public relations practice?

A) Most important
B) In the top thir
C) About in the middl
D) Least important
E) Not important at all

F) D) and E)
G) B) and D)

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Question 3

Multiple Choice

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Which type of practitioner tends to work for organizations with relatively stable, but threatening environments?

According to the text, which one of the following is the single largest employer of public relations practitioners?

Approximately 28 percent of all practitioners work in:

Sometimes, minority practitioners are restricted to working with minority clients or dealing with minority publics, even when they might wish to work on "mainstream" public relations programs or accounts.What is this challenge called?

What qualification do top public relations executives tend to bring to their positions?

Which role leads to the greatest dissatisfaction with practitioners and produces turnover in the ranks of public relations?

U.S.Census Bureau statistics indicate that approximately ______ of public relations practitioners are women.

In surveys of practitioners, those who score high on one role stand alone, while others tend to score high on all three of the other roles.Which role stands alone?

Which practitioner is most likely to be invited to management team meetings and to participate with line managers in strategic planning?

Which type of practitioner tends to work for organizations with rapidly changing and threatening environments?

Findings from many salary surveys consistently show a pay gap between men and women in public relations.Which of the following does not explain the gendered pay gap?

According to salary surveys, what kind of employer pays practitioners the highest wages?

Even though they are not present when management makes a decision, which practitioner role often is given the job of explaining it to employees and the press?

Practitioners operating in the _________ role assume that effective two-way communication improves the quality of decisions for both their organization and the publics it serves.

What one activity, more than any other, assures advancement into management?

Top management tends to leave public relations in the hands of the __________ and assumes a relatively passive role, often so they can "get back to business."

Which type of practitioner acts as a liaison and provides guidanc

Which practitioner role tends to work for organizations with relatively unstable settings, but in which changes pose little danger?