Question 1

Think about the key target publics for your university, as well as some current issues your university faces.How has your university addressed these issues? And how do your university's key target publics feel about those actions and communications?

Accepted Answer

Examples of key target publics for educational institutions are listed on . Examples of issues affecting higher education institutions also are listed on . Discussion of how your university has addressed its issues could draw on the university website, the campus newspaper, and local media reports (print, online, and broadcast). Evidence for how key target publics feel could come from personal anecdotes, surveys of publics, or interviewee quotes in media outlets. Answer should distinguish between the university’s actions in addressing the issue (i.e., what the university did to fix the problem) and the university’s communications in addressing the issue (i.e., what the university said, either about the problem or about how the university was fixing the problem). For details on the differences between action and communication strategies

Question 2

Education touches the lives of virtually everyone, and never before has an engaged and educated citizenry been more important to our global society.Briefly discuss three major issues impacting education today and how they affect the goals of public relations in public education.

Accepted Answer

Answer should incorporate three major issues impacting education today: funding, accountability, and choice . With respect to education funding, there is the issue of access to education and stability of education funding . With respect to accountability, there is the challenge of measuring the effectiveness of teachers and schools. The issue of accountability is related to funding issues, since education budget cuts may require that some teachers and programs be eliminated  Accountability is also related to the issue of school choice, as families explore different education options to find what best their students’ needs As a result of these challenges, public relations in public education today has several goals, outlined on

Exam 20: Education

Think about the key target publics for your university, as well as some current issues your university faces.How has your university addressed these issues? And how do your university's key target publics feel about those actions and communications?

Education touches the lives of virtually everyone, and never before has an engaged and educated citizenry been more important to our global society.Briefly discuss three major issues impacting education today and how they affect the goals of public relations in public education.