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Talk radio is sometimes characterized as the Wild West of the media because


A) the leading shows are broadcast from western states.
B) the audiences are larger in the West than in any other part of the country.
C) talk-radio shows only air in the West.
D) talk-show hosts often exaggerate their political biases for effect; no journalistic conventions are observed.
E) the views that the most popular talk-show hosts promote are left (or west) of center.

F) B) and D)
G) B) and E)

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Today, consumes at least one-half of the total budget for a major political campaign.


A) traditional face-to-face campaigning
B) social media networking
C) advertising placed on the Internet
D) televised political advertising
E) arranging appearances on television programs

F) B) and E)
G) A) and C)

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In talk radio, no liberal commentator ranks higher than place in the ratings.


A) 25th
B) 20th
C) 30th
D) 40th
E) 35th

F) A) and B)
G) A) and E)

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From its beginnings, radio has been a favorite outlet for


A) the Democratic party.
B) traditional news reporters.
C) the political right.
D) the political left.
E) radical and extreme views.

F) All of the above
G) A) and E)

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In 1800, an article describing Thomas Jefferson as having a "weakness of nerves, want of fortitude, and total imbecility of character" appeared in the Federalist Gazette of the United States. This is an example of


A) a personal attack ad.
B) an issue ad.
C) managed news coverage.
D) a sound bite.
E) spin.

F) B) and D)
G) A) and C)

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proved to be more devastating to newspapers, in the sense of declining circulation, than other forms of media.


A) The Internet
B) Radio
C) Broadcast television
D) News magazines
E) Cable television

F) B) and C)
G) A) and B)

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Beginning in about , the number of adults reading a daily paper began to decline even though circulation remained steady due to population growth.


A) 1990
B) 1980
C) 1970
D) 1960
E) 1950

F) A) and E)
G) B) and E)

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Cable television networks arrived in the .


A) 1950s
B) 1960s
C) 1970s
D) 1980s
E) 1990s

F) All of the above
G) A) and D)

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Online activists who support a particular candidate but are not controlled by the candidate's organization are known as _.


A) hacktivists
B) netroots groups
C) bloggers
D) web managers
E) citizen journalists

F) C) and D)
G) B) and C)

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In 2008, was spent on political advertising for broadcast TV.


A) $500 million
B) $780 million
C) $1 billion
D) $2.3 billion
E) $4.5 billion

F) A) and C)
G) A) and E)

Correct Answer

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