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The CEO of the Wholesome Food retail grocery chain, which specializes in organic and natural produce and meat, has stated, "The key to success is to find your niche and focus on it, regardless of what anyone else does." The CEO


A) realizes that he must understand competitors in order to predict their competitive actions and responses.
B) understands that he is the market leader in his niche and thus has a sustainable competitive advantage.
C) believes he has placed his firm in a slow-cycle industry where concerns about protecting unique competencies dominate concerns about market share.
D) realizes his firm has such lower resources than other competitors that his chain is "competitively invisible" to them.

E) None of the above
F) All of the above

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Companies in fast-cycle markets need to profit quickly from an innovative product for all of the following reasons EXCEPT


A) the technology used is not proprietary.
B) the prices of component parts tends to rise rapidly.
C) product prices fall quickly in fast-cycle markets.
D) counterattacks from rivals come quickly.

E) A) and C)
F) B) and C)

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Quality is


A) meeting or exceeding customer expectations in the goods and/or services offered.
B) only a major factor in the production of luxury goods, such as BMW cars.
C) an assured way to gain competitive advantage.
D) a viable trade-off with product cost in gaining a competitive advantage.

E) All of the above
F) B) and C)

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Firms with few competitive resources are more likely to


A) not respond to competitive actions.
B) respond quickly to competitive actions.
C) delay responding to competitive actions.
D) respond to strategic actions, but not to tactical actions.

E) A) and B)
F) A) and C)

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What are the advantages and disadvantages of being a first mover, second mover, and late mover?

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First movers can gain market share, cust...

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Mighty Mike's, a manufacturer of power tools for the home hobbyist, has seen its main competitor, MyTools, bring out a line of power tools that are smaller sized, lighter weight, and suitable for women and older hobbyists who have weaker hands than the typical male workshop hobbyist. Mighty Mike is waiting to see whether MyTool's new line is a success. Mighty Mike could be classified as a second mover.

A) True
B) False

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Among the drivers of competitive actions and responses, motivation refers to the perceived gains that will result from a firm which initiates an attack. If a firm perceives that its position will improve, it is more likely to attack.

A) True
B) False

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Which company below committed significant resources to enter the information services market and, given its success, was imitated by other competitors?


A) Compaq
B) IBM
C) HP
D) Dell

E) B) and D)
F) C) and D)

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Which organization has the highest market dependence?


A) a chain of rapid-service oil change shops
B) a manufacturer of chemicals for the international pharmaceutical industry
C) a regional department store having 26 locations in the Northwest
D) a company that specializes in making replacement tiles for the space shuttle

E) C) and D)
F) A) and B)

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It is more likely that locally-owned, one-location cafes in a small town will respond more rapidly to tactical actions by each other than they will to strategic actions by the Burger King franchise that has recently moved to their town.

A) True
B) False

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Firms are likely to imitate the actions of a competitor that is noted for risky, complex, and unpredictable behavior because this is a way to imitate unobservable core competencies.

A) True
B) False

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Without available resources (such as financial capital and people), the firm lacks the ability to attack a competitor or respond to its actions.

A) True
B) False

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Under the framework of competitive action and response, "ability" refers to an attacking or responding firm's knowledge of the competitive market characteristics.

A) True
B) False

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Without quality, the firm's products


A) can compete effectively on the basis of low price.
B) lack credibility among customers.
C) must be exported to developing countries, because they are not competitive in the U.S. or developed countries.
D) are associated with predatory competition.

E) A) and C)
F) A) and B)

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First movers are


A) entrepreneurs who lead in the establishment of new industries.
B) firms that are first to exit a declining industry.
C) firms that take an initial competitive action.
D) individuals who move frequently as employment opportunities change in a locale.

E) A) and C)
F) A) and B)

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An organization's loyalty to its own product is a competitive disadvantage in a ____ market.


A) slow-cycle
B) standard cycle
C) intermediate cycle
D) fast-cycle

E) B) and D)
F) A) and C)

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Wal-Mart has recently opened a store in Alsatia, Missouri. Several local small retailers have decided that choosing not to respond to Wal-Mart's competitive actions is a viable long-term option, because although the companies have high market commonality they have little resource similarity. These small retailers are correct in their decision.

A) True
B) False

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Traditionally, the music industry signed multi-year contracts with artists and sold copyright protected music through established distribution channels. A shift to the digital format and the rise of Internet technology has resulted in the sharing of music over peer-to-peer networks, a practice the industry called "piracy." In recent years, the music industry has seen a rapid decline in the number of CDs sold. At the same time, the ownership of the distribution rights of musical content under copyright laws remains clear. Attempts at innovation by individual record labels to offer music as direct downloads to consumer are quickly copied by other labels. Based on these factors, the best assessment is that the music industry has shifted from a ____ to a ____ cycle market.


A) slow; fast
B) slow; standard
C) standard; slow
D) standard; fast

E) A) and B)
F) None of the above

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Competitive dynamics refers to the


A) circumstances in which competitors are aware of the degree of their mutual interdependence resulting from market commonality and resource similarity.
B) set of competitive actions and competitive responses the firm takes to build or defend its competitive advantages and to improve its market position.
C) total set of actions and responses taken by all firms competing within a market.
D) ongoing set of competitive actions and competitive responses between competitors as they maneuver for advantageous market position.

E) B) and C)
F) A) and B)

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The larger the resources of a firm taking a competitive action compared with the resources of the other firms in the industry, the ____ the response will be of these other firms.


A) more fragmented
B) slower
C) larger
D) more tactical

E) C) and D)
F) B) and C)

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