FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 9: Marketing Segmentation, Targeting, and Positioning

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 51

True/False

Review LaterAdd Note

Review Later

The number and size of the market segments chosen by a firm must match, not exceed, its marketing capabilities.

A) True
B) False

Correct Answer

verified

Show Answer

Question 52

True/False

Review LaterAdd Note

Review Later

A company that practices differentiated marketing can generate more sales compared to those generated by undifferentiated marketing.

A) True
B) False

Correct Answer

verified

Show Answer

Question 53

True/False

Review LaterAdd Note

Product-related segmentation focuses on such attributes as product availability and common use.

PlaySports manufactures apparel for youth sports teams. The attire can be customized with the team logo and the child's name. This customization costs the manufacturer very little, enabling it to sell uniforms for less than $30. PlaySports is successful because it has matched its market segment with its capabilities.

Not-for-profit organizations practice market segmentation.

Match each item to the statement or sentence listed below. a.target market b.market segmentation c.cohort effect d.census metropolitan area (CMA) e.differentiated marketing f.concentrated marketing g.micromarketing h.positioning map i.VALS j.AIO statement k.core region l.consumer product m.demographic segmentation n.80/20 principle o.psychographic segmentation p.geographic information system (GIS) q.positioning r.geographic segmentation s.business product t.mass marketing -is a psychographic segmentation system based on two key concepts: resources and self-motivation.

Which of the following describes the 80/20 principle?

Which of the following is NOT a life-cycle stage?

The most expensive way to market is undifferentiated marketing because a company is spending a large amount of promotional dollars to reach a vast audience, the majority of whom might not be interested in purchasing the product.

A common method of developing psychographic profiles of a population is to conduct a large-scale survey that asks consumers to agree or disagree with several hundred AIO (Activities, Interests, and Opinions) statements.

Compared to undifferentiated marketing, what can the firm that practices differentiated marketing generally expect?

When a consumer product such as toilet paper is sold in bulk quantities to businesses, the paper products company is involved in micromarketing.

Match each item to the statement or sentence listed below. a.target market b.market segmentation c.cohort effect d.census metropolitan area (CMA) e.differentiated marketing f.concentrated marketing g.micromarketing h.positioning map i.VALS j.AIO statement k.core region l.consumer product m.demographic segmentation n.80/20 principle o.psychographic segmentation p.geographic information system (GIS) q.positioning r.geographic segmentation s.business product t.mass marketing -The division of a market into smaller, relatively homogeneous groups is called _____.

Psychographic segmentation helps marketers to gain a sharper insight into consumer purchasing behaviour.

What does a positioning map demonstrate?

Explain how each product listed can be classified as either a consumer and/or business product. a. Shampoo b. Steel bars for concrete reinforcement c. Lawn mower d. Computer e. Automobile

What are marketers who apply a positioning strategy wanting to do?

Which market segment could a marketing organization most effectively promote to and serve based on the segment's size and profit potential?

Dividing an overall market into homogeneous groups based on gender and age would constitute demographic segmentation.

While researching the idea of opening his own health club, Tomas learned that 90 percent of health club members are between the ages of 18 and 49. They prefer to exercise with people of their own gender, are more likely to buy foreign-brand cars, and are urban dwellers. How can Tomas use this assembled information?