FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 2: Strategic Planning

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 41

Multiple Choice

Review LaterAdd Note

Review Later

Which method of entering a foreign market has a domestic firm actively managing a foreign company or overseas facility?

A) contract manufacturing
B) direct ownership
C) joint venture
D) exporting
E) licensing

F) A) and B)
G) B) and C)

Correct Answer

verified

Show Answer

Question 42

Short Answer

Review LaterAdd Note

Review Later

If Janelle decided she wanted to open a Starbucks store overseas, and, for a fee, paid Starbucks to use its name and business format, she would be using the market-entry strategy known as ___________.

Correct Answer

verified

Show Answer

Question 43

Multiple Choice

Review LaterAdd Note

Selling domestically produced products to foreign markets is called

The group of products on the BCG Matrix that represents products that have a small market share in industries with low growth rates is called dogs.

What term is used for the positive gain from a business operation after all of the expenses have been subtracted?

For a fee, Greta can open a Subway shop in her hometown of Munich. The parent company has agreed to let Greta use its company name and will give her marketing and operational support. What type of arrangement is this?

What two forecasts are used in a break-even analysis?

The ________ ________ component of the marketing plan lists the actions the firm must take to accomplish the marketing objectives it established in its mission statement and strategic planning process.

As a marketing strategy, what is diversification?

Typically, the least-risky option for entering international markets is __________.

What two elements are combined on the BCG matrix to produce its four unique product categories?

A firm that is deciding whether it will use advertising, sales promotion, personal selling, or public relations is concerned with the __________ element of the marketing mix.

A marketing strategy that involves creating new goods and services for existing markets is a product development strategy.

The controls section of the marketing plan should contain which of the following?

The three basic characteristics of a quality marketing objective is that it be

You currently work for the Burlington Bruins, a minor league baseball team. The team's attendance is down this year even though the team is playing better than it ever has before. What part of the promotional mix would you suggest the team adjust in order to increase attendance?

The external considerations of a SWOT analysis are opportunities and threats.

An action-oriented document or playbook that guides the analysis, implementation, and control of the firm's marketing strategy is called the ________ plan.

List and describe the international market entry strategies.

Using the four basic categories of marketing growth strategies, identify what strategy is being implemented for a fast-food hamburger restaurant that (1)introduces a breakfast menu, and (2)adds items such as chicken sandwiches to its lunch/dinner menu to offer its existing customers more choices.