Question 1

The first step in the marketing research process is to:

Accepted Answer

A)   specify the sampling plan
B)   collect the data
C)   analyze the marketplace
D)   plan the research design
E)   identify and formulate the problem/opportunity to be studiedF) A) and D)
G) A) and C)

Question 2

Kent has gathered data concerning people's preferences for traditional breakfast foods.He has learned that 30 percent of the population prefer eggs in the morning,50 percent of the population prefers something sweet for breakfast like a doughnut,and an overwhelming 86 percent prefer food that they can eat while they drive to work.What method of analyzing the data has Kent used?

Accepted Answer

A)   cross-tabulation
B)   standard deviation
C)   one-way frequency count
D)   single correlation
E)   linear regressionF) All of the above
G) B) and E)

Question 3

While discussing an upcoming marketing research study of how the home decorating industry is affected by the teenage consumer,you emphasize the necessity of having a sample that is representative of the population.What type of sample must be used?

Accepted Answer

A)   A nonprobability sample
B)   A quota sample
C)   A convenience sample
D)   A probability sample
E)   A field service sampleF) A) and D)
G) A) and E)

Question 4

Phillip Morris USA,the manufacturer of Marlboro Ultra Smooth cigarettes targeted to people who want to smoke a potentially safer cigarette,has asked for marketing research to explain the reasons for the recent failure of the new cigarette.This type of research is described as:

Accepted Answer

A)   descriptive
B)   predictive
C)   diagnostic
D)   normative
E)   historicalF) B) and D)
G) All of the above

Question 5

Define a marketing decision support system (DSS).Name and briefly describe the four characteristics of a true DSS.

Accepted Answer

A decision support system (DSS)is an int...

Question 6

The first step in the marketing research process is to identify and formulate the problem/opportunity.

Accepted Answer

A) True 
 B)False

Exam 9: Decision Support Systems and Marketing Research

Phillip Morris USA,the manufacturer of Marlboro Ultra Smooth cigarettes targeted to people who want to smoke a potentially safer cigarette,has asked for marketing research to explain the reasons for the recent failure of the new cigarette.This type of research is described as:

Correct Answer
verified

The first step in the marketing research process is to:

Correct Answer
verified

Define a marketing decision support system (DSS).Name and briefly describe the four characteristics of a true DSS.

Correct Answer
verified
A decision support system (DSS)is an int...
View Answer

Correct Answer
verified

The first step in the marketing research process is to identify and formulate the problem/opportunity.

Correct Answer
verified

While discussing an upcoming marketing research study of how the home decorating industry is affected by the teenage consumer,you emphasize the necessity of having a sample that is representative of the population.What type of sample must be used?

Correct Answer
verified

Exam 9: Decision Support Systems and Marketing Research

Phillip Morris USA,the manufacturer of Marlboro Ultra Smooth cigarettes targeted to people who want to smoke a potentially safer cigarette,has asked for marketing research to explain the reasons for the recent failure of the new cigarette.This type of research is described as:

Correct AnswerverifiedShow Answer

The first step in the marketing research process is to:

Correct AnswerverifiedShow Answer

Define a marketing decision support system (DSS).Name and briefly describe the four characteristics of a true DSS.

Correct AnswerverifiedA decision support system (DSS)is an int...View AnswerShow Answer

Correct AnswerverifiedShow Answer

The first step in the marketing research process is to identify and formulate the problem/opportunity.

Correct AnswerverifiedShow Answer

While discussing an upcoming marketing research study of how the home decorating industry is affected by the teenage consumer,you emphasize the necessity of having a sample that is representative of the population.What type of sample must be used?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A decision support system (DSS)is an int...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified