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Specialty shops can charge and get customers to pay higher prices for identical goods than they would pay in "big box" stores. Assuming that these differences are driven by store appearance rather than differences in services provided, which of the following best explains this phenomenon?


A) availability heuristics
B) framing effects
C) confirmation biases
D) self-serving biases

E) B) and D)
F) B) and C)

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In the face of rising costs, some firms reduce the quality of the goods they produce rather than maintain quality and increase prices. How would behavioral economics explain this strategy?


A) People have an aversion to losses, and consumers are more likely to feel the loss of a price increase than a quality reduction.
B) Consumers are more tolerant of diminished quality because diminishing marginal utility causes people to get rid of goods sooner than in the past.
C) Firms are myopic in their decision making, with little regard for future profitability.
D) The availability heuristic will cause people to buy whatever is offered, regardless of the quality.

E) A) and B)
F) A) and C)

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One major consequence of the overconfidence effect is that


A) some people cannot correct a personal trait that might be causing them to fail in many ventures.
B) someone could persist in pursuing a failed policy despite overwhelming evidence of the failure.
C) bad decisions can be made because people will act based on irrelevant information.
D) some people may wrongly believe in their forecasting ability to predict future outcomes of risky investments.

E) A) and C)
F) None of the above

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Which of the following statements best reflects how a behavioral economist views individual decision making?


A) Alex makes wrong decisions sometimes, but usually it is only when he has been given bad information.
B) Kara carefully calculates and weighs the expected benefits and costs of every option before making a decision.
C) Alyssa may appear to care about others, but even her seemingly altruistic behaviors are really about furthering her own interests.
D) Balin tries to make good, well-thought-out decisions, but his desire for utility in the present means that he often gives in to costly temptations.

E) C) and D)
F) A) and B)

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People's tendency to prefer the "default" option over other options is known in prospect theory as


A) the anchoring effect.
B) the mental accounting effect.
C) status quo bias.
D) confirmation bias.

E) None of the above
F) All of the above

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The many quirky decisions that people often make, which behavioral economics have found and analyzed, are so ingrained in the human psyche that there is nothing that policymakers can do about helping people make better choices for themselves.

A) True
B) False

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Behavioral economics observes that people generally do not act according to their self-interest.

A) True
B) False

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Fatal automobile accidents occur much more frequently than do fatal airplane crashes, yet airplane crashes receive a disproportionate amount of media coverage. As a result, some people are overly fearful of flying in planes yet have no problem riding in cars. Which of the following cognitive biases best explains this disconnect between these people's fears and the statistical realities?


A) overconfidence effect
B) availability heuristic
C) self-serving bias
D) confirmation bias

E) A) and D)
F) A) and B)

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Suppose Justine and Sarah are playing the ultimatum game. Justine is the proposer, has $200 to allocate, and Sarah can accept or reject the offer. Based on repeated experiments of the ultimatum game, what combination of payouts to Justine and Sarah is most likely to occur?


A) $200 for Justine and $0 for Sarah
B) $102 for Justine and $98 for Sarah
C) $158 for Justine and $42 for Sarah
D) $0 for Justine and $200 for Sarah

E) A) and C)
F) B) and C)

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Because of "mental accounting,"


A) people are better able to process price changes than changes in product sizes.
B) people tend to be less risk averse.
C) people pay too little on their monthly credit card bills.
D) people isolate purchases and sometimes make irrational decisions.

E) All of the above
F) A) and B)

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The "anchoring" phenomenon observed by behavioral economists refers to the fact that people's estimates of the value of things are affected by


A) recently considered information.
B) their childhood memories.
C) irrelevant data always.
D) relevant information solely.

E) None of the above
F) A) and B)

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According to behavioral economics, advertising works because it


A) provides useful information that improves consumers' ability to make decisions.
B) exploits the self-serving bias.
C) exploits the recognition heuristic.
D) quickly communicates price changes that exploit the law of demand.

E) None of the above
F) B) and C)

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High-end retailers spend a lot on architecture, displays, and packaging in order to take advantage of the


A) hindsight bias.
B) confirmation bias.
C) availability heuristic.
D) framing effect.

E) A) and D)
F) A) and C)

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What are the two categories of cognitive biases identified by behavioral economists?


A) unevolved capacity for solving modern problems and faulty heuristics
B) bad information and lack of impulse control
C) lack of intellect and mental disorders
D) inability to reason and inability to delay gratification

E) A) and B)
F) All of the above

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What is the ultimatum game?

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The ultimatum game has two players, the ...

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Sellers' sense of fairness is always consistent with the notion of rational self-interest of neoclassical economics.

A) True
B) False

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Which of the following sets of personal characteristics best reflects what behavioral economists assume about how people make decisions?


A) People are irrational, are prone to systematic errors, have stable preferences, and care about fairness.
B) People are rational, adjust for errors, have stable preferences, and easily resist temptation.
C) People care deeply about fairness, eagerly and accurately calculate ways to help others, assess future and present options equally well, and resist temptations in their selflessness.
D) People have preferences that depend on context, avoid and are bad at computation, often give in to temptation, and are often selfless in their behavior.

E) B) and D)
F) A) and C)

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Behavioral economics hopes to eventually fully replace the neoclassical economic model.

A) True
B) False

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Behavioral economics demonstrates that the threat of rejection makes people less likely to engage in transactions.

A) True
B) False

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According to behavioral economics, the difficulty among many people to stick to a diet or an exercise plan is partly explained by


A) myopia.
B) mental accounting.
C) anchoring.
D) framing.

E) B) and D)
F) A) and D)

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