Question 1

Regarding the process of purchasing, the "upper funnel" is:

Accepted Answer

A)   the last step prior to purchase.
B)   seeking the advise of another purchaser.
C)   seeking the advice of a friend.
D)   the early activities like comparing.
E)   the payment process.F) A) and D)
G) C) and D)

Question 2

Forrester Consulting argues that the mobile customer experience is created in micro-moments throughout the day, and listed all of these except :

Accepted Answer

A)   want to know.
B)   want to show.
C)   w ant to go.
D)   w ant to do.
E)   want to buy.F) B) and E)
G) D) and E)

Question 3

The top two activities consumers perform on their mobile smartphones are:

Accepted Answer

A)   emailing.
B)   Facebook viewing.
C)   texting.
D)   A and B.
E)   A and C.F) B) and D)
G) A) and B)

Question 4

Apps have little effect on the use and growth of mobile.

Accepted Answer

A) True 
 B)False

Question 5

Location-based technology use is increasing in:

Accepted Answer

A)   laptops.
B)   handheld computers.
C)   social networks.
D)   professional networks.
E)   retail applications.F) D) and E)
G) A) and E)

Question 6

The top two activities on mobile are Facebook posts and viewing videos.

Accepted Answer

A) True 
 B)False

Question 7

People all over the world access Facebook at a higher rate than any other social network.

Accepted Answer

A) True 
 B)False

Question 8

Mobile has taken hold around the world, and growth is mostly uniform.

Accepted Answer

A) True 
 B)False  False

Question 9

The Omnichannel approach to marketing considers all of these except :

Accepted Answer

A)   social media.
B)   online.
C)   CRM.
D)   physical store.
E)   the omnichannel strategy considers all of these.F) A) and B)
G) C) and D)

Question 10

Given the growth in the use of mobile, we can predict with a degree of certainty that the new "buy" buttons on such sites as Pinterest, Facebook, and Twitter will be successful.

Accepted Answer

A) True 
 B)False

Question 11

Among the losers in the shift to mobile are:

Accepted Answer

A)   tablets.
B)   desktop pcs.
C)   television.
D)   A through C.
E)   B and C only.F) A) and C)
G) C) and E)

Question 12

Regarding marketing strategies, what is the difference between the mobile-first strategy, the audience first strategy, and the omnichannel strategy?

Accepted Answer

The mobile-first strategy recommends pre...

Question 13

Desktop and TV are losing share to other types of screens.

Accepted Answer

A) True 
 B)False

Question 14

CX is:

Accepted Answer

A)   a mobile-first experience.
B)   an audience first experience.
C)   an omnichannel experience.
D)   a single event.
E)   two of these.F) A) and B)
G) A) and C)

Question 15

The most popular communication app outside of the U.S. is:

Accepted Answer

A)   email.
B)   SMS.
C)   Farmville .
D)   WhatsApp.
E)   none of these is correct.F) B) and D)
G) All of the above

Question 16

Global growth in the use of mobile is such that:

Accepted Answer

A)   more than one-third of the world's people use mobile.
B)   25% of the world's people use mobile.
C)   more than half of the world's people use mobile.
D)   m obile is now used uniformly around the world.
E)   100% of the world's population of 18-34 year olds use mobile.F) C) and D)
G) B) and C)

Question 17

Consumers generally shop and compare on their computers, then purchase with their smartphones.

Accepted Answer

A) True 
 B)False  False

Question 18

Name three Best Practices for Social Mobile Marketing.

Accepted Answer

1. Understand the brand's target audienc...

Question 19

Using beacons, retailers are doing all of this except:

Accepted Answer

A)   n oting a customer's proximity to the store, and perhaps offering promotions.
B)   customers choose their products online, and they are ready in the store for pickup.
C)   customers choose products online, and receive information about where to find them.
D)   c ustomers can check out using their phones upon leaving the store.
E)   as the customer leaves the store, a parking valet brings the customer's car to the door.F) All of the above
G) A) and B) E

Question 20

Which of the following statements is false?

Accepted Answer

A)   Apps are playing a major role in the growth of mobile.
B)   Users now spend more time with mobile apps than accessing the Internet from their PCs.
C)   Facebook is the most popular media app.
D)   Today's smartphone contains many branded apps.
E)   Starbucks users can pay with a wave of their smartphones.F) A) and E)
G) All of the above

Exam 12: Mobile Marketing on Social Networks

Regarding the process of purchasing, the "upper funnel" is:

Correct AnswerverifiedShow Answer

Forrester Consulting argues that the mobile customer experience is created in micro-moments throughout the day, and listed all of these except :

Correct AnswerverifiedShow Answer

The top two activities consumers perform on their mobile smartphones are:

Correct AnswerverifiedShow Answer

Apps have little effect on the use and growth of mobile.

Correct AnswerverifiedShow Answer

Location-based technology use is increasing in:

Correct AnswerverifiedShow Answer

The top two activities on mobile are Facebook posts and viewing videos.

Correct AnswerverifiedShow Answer

People all over the world access Facebook at a higher rate than any other social network.

Correct AnswerverifiedShow Answer

Mobile has taken hold around the world, and growth is mostly uniform.

Correct AnswerverifiedFalse

The Omnichannel approach to marketing considers all of these except :

Correct AnswerverifiedShow Answer

Given the growth in the use of mobile, we can predict with a degree of certainty that the new "buy" buttons on such sites as Pinterest, Facebook, and Twitter will be successful.

Correct AnswerverifiedShow Answer

Among the losers in the shift to mobile are:

Correct AnswerverifiedShow Answer

Regarding marketing strategies, what is the difference between the mobile-first strategy, the audience first strategy, and the omnichannel strategy?

Correct AnswerverifiedThe mobile-first strategy recommends pre...View AnswerShow Answer

Desktop and TV are losing share to other types of screens.

Correct AnswerverifiedShow Answer

CX is:

Correct AnswerverifiedShow Answer

The most popular communication app outside of the U.S. is:

Correct AnswerverifiedShow Answer

Global growth in the use of mobile is such that:

Correct AnswerverifiedShow Answer

Consumers generally shop and compare on their computers, then purchase with their smartphones.

Correct AnswerverifiedFalse

Name three Best Practices for Social Mobile Marketing.

Correct Answerverified1. Understand the brand's target audienc...View AnswerShow Answer

Using beacons, retailers are doing all of this except:

Correct AnswerverifiedE

Which of the following statements is false?

Correct AnswerverifiedShow Answer

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False

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The mobile-first strategy recommends pre...
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False

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1. Understand the brand's target audienc...
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E

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