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A strategy's success is determined not only by the firm's initial competitive actions but also by how well it anticipates competitors' responses to them and by how well the firm anticipates and responds to its competitor's initial actions.

A) True
B) False

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Quality is


A) meeting or exceeding customer expectations in the goods and/or services offered.
B) only a major factor in the production of luxury goods, such as BMW cars.
C) an assured way to gain competitive advantage.
D) a viable trade-off with product cost in gaining a competitive advantage.

E) C) and D)
F) A) and C)

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In general, firms are more aware of competitors who have similar resources and who


A) have low market dependence.
B) are late movers.
C) have low market commonality.
D) compete against the firm in multiple markets.

E) A) and B)
F) All of the above

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Without quality, the firm's products


A) can compete effectively on the basis of low price.
B) lack credibility among customers.
C) must be exported to developing countries, because they are not competitive in the U.S. or developed countries.
D) are associated with predatory competition.

E) None of the above
F) A) and B)

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Firms are likely to imitate the actions of a competitor that is noted for risky, complex, and unpredictable behavior because this is a way to imitate unobservable core competencies.

A) True
B) False

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Firms with ______ market commonality and _____ resource similarity are direct and mutually acknowledged competitors.


A) low; high
B) low; low
C) high; high
D) high; low

E) A) and D)
F) None of the above

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Research suggests that a firm with greater multimarket contact is less likely to initiate an attack, but more likely to respond aggressively when attacked.

A) True
B) False

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Competitors are more likely to respond to competitive actions that are taken by


A) differentiators.
B) larger companies.
C) first movers.
D) market leaders.

E) A) and B)
F) None of the above

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Competitive dynamics refers to the


A) circumstances in which competitors are aware of the degree of their mutual interdependence resulting from market commonality and resource similarity.
B) set of competitive actions and competitive responses the firm takes to build or defend its competitive advantages and to improve its market position.
C) total set of actions and responses taken by all firms competing within a market.
D) ongoing set of competitive actions and competitive responses between competitors as they maneuver for advantageous market position.

E) A) and B)
F) C) and D)

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The drivers of competitive behavior are awareness of the competitor, motivation to take action or respond, and the organization's ability in terms of resources and flexibility.

A) True
B) False

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____ markets are often described as volatile and innovative.


A) Slow-cycle
B) Fast-cycle
C) Standard-cycle
D) Sheltered

E) A) and B)
F) A) and C)

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Often, successful imitation of the first mover's innovations allows the second mover to avoid the mistakes and major investments of the first mover.

A) True
B) False

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Define slow-cycle, fast-cycle and standard cycle markets.

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In s low-cycle markets, the firm's compe...

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A competitive action can be one of two types, either ____ or ____.


A) aggressive, defensive
B) quality-based, cost-based
C) strategic, tactical
D) market-based, resource-based

E) A) and D)
F) None of the above

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Define competitors, competitive rivalry, competitive behavior, and competitive dynamics.

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Competitors are firms competing in the s...

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Quality affects the degree of rivalry in that firms lacking quality are likely to me more aggressive in their competitive actions until the quality problems are corrected.

A) True
B) False

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All competitive advantages do not accrue to large-sized firms. A major advantage of smaller firms is that they


A) are more likely to have organizational slack.
B) can launch competitive actions more quickly.
C) have more loyal and diverse workforces.
D) can wait for larger firms to make mistakes in introducing innovative products.

E) All of the above
F) A) and C)

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Even if the effects of a competitor's strategic action on the focal firm are significant (e.g., loss of market share), little response is likely from that firm.

A) True
B) False

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A firm is likely to respond to an attack by a competitor in all of the following situations EXCEPT


A) the attack is by a price predator.
B) the attack makes the firm's market position less defensible.
C) the attack damages the firm's ability to use its capabilities.
D) the attack improves the competitor's market position.

E) None of the above
F) All of the above

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The competitive actions and responses in __________ markets are designed to seek large market shares, to gain customer loyalty through brand names, and to carefully control the firm's operations in order to consistently provide the same positive experience for customers.


A) standard-cycle
B) fast-cycle
C) slow-cycle
D) intermediate-cycle

E) A) and B)
F) All of the above

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