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How are themes for an interview schedule developed?


A) From the literature
B) Your own common sense
C) Your own experience
D) All of these

E) B) and D)
F) C) and D)

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"Additional questions may be asked as needed to obtain data." In which type of interview would this NOT be appropriate?


A) Structured
B) Semi-structured
C) Unstructured
D) All of these

E) A) and B)
F) B) and C)

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Interviews are less effective than questionnaires in assuring respondents how their data will be used.

A) True
B) False

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Which of these is a disadvantage of audio-recording interviews?


A) Interviews can be listened to again at a later date
B) Allows direct quotes to be used in your project
C) Interviewer can concentrate on listening in the interview
D) Participant may be focused on the recording device

E) A) and D)
F) B) and C)

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"Abdul's study is on social bonds among home or remote workers. He asks his interviewees to tell him how they keep in contact with their work colleagues." What is this an example of?


A) Sensitive questioning
B) Poor questioning
C) Open questioning
D) Closed questioning

E) B) and C)
F) A) and C)

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As an interviewer, why is it important to consider your body language?


A) To keep yourself focused
B) To comply with ethical codes of conduct
C) It may encourage or inhibit respondents' answers
D) To encourage strandardisation

E) B) and C)
F) A) and B)

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Which of these is not a benefit of qualitative interviews for interpretivist research?


A) They may lead to new topics
B) They have a high degree of replicability
C) The interviewee can 'think aloud'
D) They allow flexibility

E) C) and D)
F) B) and D)

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Which of these is NOT a type of research interview?


A) Surface
B) Structured
C) Semi-structured
D) In-depth

E) A) and C)
F) None of the above

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Sensitive questions should be asked ________.


A) First
B) Last
C) Never
D) Any time

E) B) and C)
F) B) and D)

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Generalisability is possible from qualitative interview data when the generalisations are to ________.


A) Theory
B) Other interviewees
C) A wider population
D) Objectives

E) None of the above
F) A) and B)

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Sam is interviewing companies about their recycling habits. Her interviewees are very passionate about the topic, but keep digressing onto subjects unrelated to Sam's research objectives. Which of the following is the best course of action for her to follow in this situation?


A) Do nothing, she should let them talk about whatever they like
B) Do nothing, she can change her research objective to suit the data
C) Politely steer the conversation back to her research agenda
D) End the interview as soon as she can

E) B) and C)
F) A) and D)

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Which of these is NOT an issue in the data quality of qualitative interviews?


A) Reliability
B) Bias
C) Irrelevance
D) Generalisability

E) A) and C)
F) C) and D)

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A company's own internal 'Internet' is called a ________.


A) Forum
B) Chat room
C) Grapevine
D) Intranet

E) None of the above
F) All of the above

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Your research objectives are to find out why consumers prefer a particular type of product packaging to another. What type of interview would be best suited to your purpose?


A) Qualitative
B) Quantitative
C) Both
D) Neither

E) A) and B)
F) A) and C)

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A structured interview is also known as ________.


A) A respondent-led research
B) A flexible interview
C) An interviewer-administered questionnaire
D) A self-administered questionnaire

E) A) and B)
F) A) and C)

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Why is it a good idea to gain knowledge of your host organisation before beginning your interviews?


A) To raise your credibility
B) To check the respondents' answers
C) To triangulate your data
D) To make your findings more reliable

E) B) and C)
F) None of the above

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Which of these is most likely to be a benefit of conducting group interviews in a chat room compared to a face-to-face setting?


A) Influence of age, gender and appearance is reduced
B) People will always be able to join in
C) The questions will be more relevant to the group members
D) The data will be richer

E) A) and C)
F) None of the above

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"The interviewer has a list of themes and questions to be covered but may omit or change the order of some." What type of interview is being described here?


A) Structured
B) Semi-structured
C) Unstructured
D) None of these

E) C) and D)
F) A) and B)

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Interviews are especially effective where questions are complex.

A) True
B) False

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Adrian is researching performance management systems among graduate trainees, using critical incident technique. He asks his participant to recall an example where they feel they did not perform at their best. Adrian is shocked when the participant gets very upset and starts to cry. Which of the following courses of action should he NOT do?


A) End the interview
B) Give them time to calm down
C) Remind them they do not have to answer the question
D) Be patient

E) A) and B)
F) C) and D)

Correct Answer

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