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Exam 13: Entry and Expansion

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Question 21

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Benefits of ________ are to improve company focus on higher value-added activities,to gain access to world-class capabilities,and to reduce operating costs.However,it has been criticized because of the pressure it puts on the contractors to cut prices and,thereby,labor costs.

A) trademark licensing
B) complementary marketing
C) management contracts
D) contract manufacturing
E) cross-marketing activities

F) A) and E)
G) B) and C)

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Question 22

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A newly founded firm that,from its inception,is established as an international business is called ________.

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Question 23

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________ is manifested later by rising profitability.

Of the following,which is NOT an example of an international intermediary?

Participation by a firm in international business through an intermediary,in which the firm does not deal with foreign customers or firms is called _________.

To combat the high costs and risks of research and development,research consortia have emerged in the United States,Japan,and Europe.

Trademark licensing permits the names or logos of designers,literary characters,sports teams,or movie stars to appear on clothing,games,foods and beverages,gifts and novelties,toys,and home furnishings.

Sarah's Shoe Shack had plans to be strictly domestic.One day,a customer from France happened upon the Sarah's Shoe Shack corporate website and decided to place an international order.The firm has since grown and now exports to customers throughout Europe.Sarah's Shoe Shack can be called a(n) ________.

Management is often much too preoccupied with short-term,immediate problems to engage in sophisticated long-range planning.As a result,many firms are simply not interested in international business.

When operating as a(n) ________,the export management corporation purchases products from the domestic firm,takes title,and assumes the trading risk.

Define and describe franchising.What are the three major forms of franchising?

When working as a(n) ________,the export management company is primarily responsible for developing foreign business and sales strategies and establishing contacts abroad.

Firms with ________ motivations go international because they want to; those with ________ motivations go international because they have to.

Mitsubishi,Mitsui,and C.Itoh are the ________ of Japan.

An international business alternative in which the firm sells its expertise in running a company while avoiding the risk or benefit of ownership is called contract manufacturing.

What are the two ways that firms can be involved in importing and exporting? Briefly describe each of these methods.Explain transaction cost theory.

In ________ agreements,partners work together without a binding agreement.This arrangement often takes the form of visits to exchange information about new products,processes,and technologies or may take the more formal form of the exchange of personnel for limited amounts of time.

Managers of firms with a strong international performance typically are active,aggressive,and display a high degree of international orientation.

________ are an unplanned business opportunities that arises as a result of another firm's activities.

________ is a measure resulting from the combination of physical and mental distance.