Question 1

Segmenting that grouped people who had similar demographics and lifestyles into neighborhood clusters:

Accepted Answer

A)  began in the 1970s with PRIZM.
B)  was first used by SRI through its VALS approach.
C)  is a recent phenomenon.
D)  was pioneered by Yankelovich Partners, Inc. in the past five years.
E)  has been proven ineffective.F) A) and E)
G) A) and D)

Question 2

Based on ancestry, the largest ancestral group in the United States claims to have ________ roots.

Accepted Answer

A)  English
B)  Irish
C)  German
D)  Latin American
E)  SpanishF) C) and D)
G) B) and C)

Question 3

Baby Boomers share which of the following characteristics?

Accepted Answer

A)  value self-sacrifice
B)  lack sophistication
C)  are self-assured
D)  are less educated than other generations
E)  prefer not to change the worldF) A) and D)
G) B) and C)

Question 4

A ________ is a bundle of integrated ingredients offered for sale as something useful and satisfying to a consumer.

Accepted Answer

The answer of A ________ is a bundle of integrated...

Question 5

Characteristics that apply to 18-to 34-year-old men include:

Accepted Answer

A)  were in front of their television sets more than other groups.
B)  have relatively high disposable incomes.
C)  have relatively high discretionary income.
D)  have been courted more aggressively by businesses than women.
E)  have formed brand loyalties.F) C) and D)
G) B) and E)

Question 6

In a discussion of psychographics, which of the following is false?

Accepted Answer

A)  is an attempt to explain the significance of differences in demographics
B)  sharpens the search for prospects beyond demographic data
C)  reveals only a skeleton and not a person
D)  challenges good copywriters to appeal to the interests of a specific segment's lifestyle
E)  reveals the soul of a personF) A) and D)
G) All of the above

Question 7

Spending, household income, birthrate and aging are among the types of information available so advertisers can better target their messages.

Accepted Answer

A) True 
 B)False

Question 8

Which characteristic below does NOT pertain to the Hispanic population in the United States?

Accepted Answer

A)  second largest minority segment
B)  about 16 percent of the population
C)  Purchasing power was $870 billion in 2008.
D)  fastest-growing ethnic minority
E)  largest minority segmentF) B) and E)
G) B) and D)

Question 9

Under the old marketing concept, marketing people as well as top-level management were committed to:

Accepted Answer

A)  having a customer orientation.
B)  analyzing and using the best in market intelligence.
C)  making the sale for the sale's sake.
D)  delivering customer-defined quality.
E)  building long-term relationships.F) A) and E)
G) B) and E)

Question 10

In a discussion of heavy users, which of the following is false?

Accepted Answer

A)  are actually more important than commonly thought
B)  sometimes referred to as the 20/80 rule
C)  sometimes referred to as the 80/20 rule
D)  Exact percentages vary with the product and product category.
E)  identified by who they are, when they buy, and where they areF) C) and D)
G) A) and D)

Question 11

Discuss the role of heavy users in target marketing.

Accepted Answer

Heavy users play a crucial role in targe...

Question 12

Discuss the challenges and opportunities for companies planning to market to women.

Accepted Answer

Marketing to women presents both challen...

Question 13

Women account for nearly half the workforce and 51 percent of management positions in the United States.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is NOT one of the top five cities where African Americans live?

Accepted Answer

A)  Detroit
B)  San Francisco
C)  New York
D)  Philadelphia
E)  HoustonF) A) and C)
G) D) and E)

Question 15

Projections for 2030 indicate that ________ will have the highest population.

Accepted Answer

A)  Texas
B)  California
C)  Illinois
D)  New York
E)  PennsylvaniaF) B) and D)
G) C) and D)

Question 16

Which of the following aid in finding prime prospects?

Accepted Answer

A)  advertising media
B)  product value analysis
C)  SWOT
D)  census data
E)  market share analysisF) A) and B)
G) D) and E)

Question 17

According to U.S. Census data projections, by the year 2030, 70 percent of the growth in the United States will occur in:

Accepted Answer

A)  the South and West.
B)  the South.
C)  the Pacific Northwest.
D)  the West.
E)  the Mid-West and Mid-Atlantic.F) All of the above
G) A) and B)

Question 18

Although extremely helpful, ________ cannot replace market testing as the ultimate guide to successful advertising and marketing.

Accepted Answer

psychograp...

Question 19

Today, "if it plays in Albany, NY, it will play anywhere" is better test marketing advice for marketers who used to say that about Peoria.

Accepted Answer

A) True 
 B)False

Question 20

The essential difference in strategic planning under the new marketing concept is:

Accepted Answer

A)  market segmentation.
B)  target marketing.
C)  positioning.
D)  customer value.
E)  making the sale.F) None of the above
G) B) and E)

Exam 4: Target Marketing

Projections for 2030 indicate that ________ will have the highest population.

Correct AnswerverifiedShow Answer

Spending, household income, birthrate and aging are among the types of information available so advertisers can better target their messages.

Correct AnswerverifiedShow Answer

In a discussion of psychographics, which of the following is false?

Correct AnswerverifiedShow Answer

Discuss the challenges and opportunities for companies planning to market to women.

Correct AnswerAnswered by ExamLex AIMarketing to women presents both challen...View AnswerShow Answer

Baby Boomers share which of the following characteristics?

Correct AnswerverifiedShow Answer

Under the old marketing concept, marketing people as well as top-level management were committed to:

Correct AnswerverifiedShow Answer

Based on ancestry, the largest ancestral group in the United States claims to have ________ roots.

Correct AnswerverifiedShow Answer

Which of the following aid in finding prime prospects?

Correct AnswerverifiedShow Answer

Which characteristic below does NOT pertain to the Hispanic population in the United States?

Correct AnswerverifiedShow Answer

The essential difference in strategic planning under the new marketing concept is:

Correct AnswerverifiedShow Answer

Characteristics that apply to 18-to 34-year-old men include:

Correct AnswerverifiedShow Answer

Women account for nearly half the workforce and 51 percent of management positions in the United States.

Correct AnswerverifiedShow Answer

Although extremely helpful, ________ cannot replace market testing as the ultimate guide to successful advertising and marketing.

Correct Answerverifiedpsychograp...View AnswerShow Answer

Which of the following is NOT one of the top five cities where African Americans live?

Correct AnswerverifiedShow Answer

Today, "if it plays in Albany, NY, it will play anywhere" is better test marketing advice for marketers who used to say that about Peoria.

Correct AnswerverifiedShow Answer

Segmenting that grouped people who had similar demographics and lifestyles into neighborhood clusters:

Correct AnswerverifiedShow Answer

Discuss the role of heavy users in target marketing.

Correct AnswerAnswered by ExamLex AIHeavy users play a crucial role in targe...View AnswerShow Answer

According to U.S. Census data projections, by the year 2030, 70 percent of the growth in the United States will occur in:

Correct AnswerverifiedShow Answer

In a discussion of heavy users, which of the following is false?

Correct AnswerverifiedShow Answer

A ________ is a bundle of integrated ingredients offered for sale as something useful and satisfying to a consumer.

Correct AnswerverifiedShow Answer

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Marketing to women presents both challen...
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psychograp...
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Answered by ExamLex AI
Heavy users play a crucial role in targe...
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