Question 1

Better Business Bureaus (BBBs)  provide effective control over advertising practices at the _____ level.

Accepted Answer

A)  local
B)  national
C)  global
D)  industry-wide
E)  internationalF) C) and E)
G) A) and B)

Question 2

Controversy over the Federal Trade Commission's (FTC's)  authority to regulate unfair advertising practices began in 1978, when the agency relied on this mandate to formulate its controversial _____ rule restricting advertising to children.

Accepted Answer

A)  "cease-and-desist"
B)  "kid vid"
C)  affirmative disclosures
D)  Wheeler-Lea
E)  Magnuson-MossF) B) and C)
G) None of the above

Question 3

A(n)  _____ is an agreement to stop the practice or advertising in question, is for settlement purposes only, and does not constitute an admission of guilt by an advertiser.

Accepted Answer

A)  cease-and-desist order
B)  consent order
C)  ad substantiation agreement
D)  affirmative disclosure order
E)  injunctionF) B) and C)
G) A) and B)

Question 4

Television advertising is:

Accepted Answer

A)  typically not used for hard liquor advertising.
B)  regulated through codes developed and enforced by the Federal Trade Commission.
C)  regulated by affiliate networks.
D)  more stringently self-regulated than any other medium.
E)  considered a declining advertising medium.F) A) and B)
G) C) and D)

Question 5

In 1977, the _____ held that state bar associations' restrictions on advertising are unconstitutional and that attorneys have First Amendment freedom of speech rights to advertise.

Accepted Answer

A)  Federal Trade Commission
B)  American Bar Association
C)  U.S.Supreme Court
D)  Better Business Bureau
E)  American Marketing AssociationF) All of the above
G) A) and E)

Question 6

Which of the following agencies is responsible for tax collection for the liquor industry?

Accepted Answer

A)  The Federal Commission for Substance Abuse Control
B)  The Food and Drug Administration
C)  The Bureau of Alcohol, Tobacco, Firearms and Explosives
D)  The Federal Trade Commission
E)  The National Association of Attorneys GeneralF) A) and B)
G) C) and E)

Exam 20: Regulation of Advertising and Promotion

A(n) _____ is an agreement to stop the practice or advertising in question, is for settlement purposes only, and does not constitute an admission of guilt by an advertiser.

Correct Answer
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Which of the following agencies is responsible for tax collection for the liquor industry?

Correct Answer
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Better Business Bureaus (BBBs) provide effective control over advertising practices at the _____ level.

Correct Answer
verified

Controversy over the Federal Trade Commission's (FTC's) authority to regulate unfair advertising practices began in 1978, when the agency relied on this mandate to formulate its controversial _____ rule restricting advertising to children.

Correct Answer
verified

In 1977, the _____ held that state bar associations' restrictions on advertising are unconstitutional and that attorneys have First Amendment freedom of speech rights to advertise.

Correct Answer
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Television advertising is:

Correct Answer
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Exam 20: Regulation of Advertising and Promotion

A(n) _____ is an agreement to stop the practice or advertising in question, is for settlement purposes only, and does not constitute an admission of guilt by an advertiser.

Correct AnswerverifiedShow Answer

Which of the following agencies is responsible for tax collection for the liquor industry?

Correct AnswerverifiedShow Answer

Better Business Bureaus (BBBs) provide effective control over advertising practices at the _____ level.

Correct AnswerverifiedShow Answer

Controversy over the Federal Trade Commission's (FTC's) authority to regulate unfair advertising practices began in 1978, when the agency relied on this mandate to formulate its controversial _____ rule restricting advertising to children.

Correct AnswerverifiedShow Answer

In 1977, the _____ held that state bar associations' restrictions on advertising are unconstitutional and that attorneys have First Amendment freedom of speech rights to advertise.

Correct AnswerverifiedShow Answer

Television advertising is:

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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