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William S.Paley,the first president of the CBS network,saw radio as which of the following?


A) an exciting new medium that should not be polluted by commercial advertising
B) a novelty that people would soon tire of
C) an excellent tool for advertising products and services
D) a powerful communication tool that should be controlled by the U.S.Navy

E) C) and D)
F) A) and C)

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In a brief essay,discuss the role that rock 'n' roll played in integrating music.

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Prior to rock 'n' roll,popular music was...

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Digital recordings,such as CDs,frighten recording companies for which of the following reasons?


A) They don't wear out as fast as tapes or vinyl recordings did.
B) Consumers can potentially make perfect digital copies of the music without paying for them.
C) They can contain more music than old analog LP discs,so consumers expect to receive more songs to fill that space.
D) The sound quality of digital recordings is different from that of analog recordings.

E) A) and B)
F) B) and D)

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Which of the following was the major effect of the Telecommunications Act of 1996 on radio?


A) Fewer stations played urban contemporary music.
B) Many conservative talk radio hosts were forced off the air.
C) Radio programs started having content ratings similar to that used by movie studios.
D) Individual companies were allowed to own an unlimited number of radio stations.

E) None of the above
F) A) and C)

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The most popular radio drama of the late 1920s was ______.


A) The Guiding Light
B) The Shadow
C) Amos 'n' Andy
D) Focus on Africa

E) A) and B)
F) A) and C)

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