Question 1

Name the five principles of crisis communication.

Accepted Answer

Be prepared,be honest,apologiz...

Question 2

The oil company BP had a clear public relations plan in place on what to do when the Deepwater Horizon drilling platform exploded and sank.

Accepted Answer

A) True 
 B)False

Question 3

Proctor & Gamble used news media and public health monitoring to discover that ______.

Accepted Answer

A)  Tide Pods were staining synthetic fabrics
B)  toddlers and elderly people suffering from dementia were biting into Tide Pods
C)  Tide Pods could explode if improperly stored
D)  teenagers were getting high by sniffing Tide PodsE) A) and B)
F) B) and C)

Question 4

According to Edward Bernays,what is the third function of public relations,besides informing and integrating?

Accepted Answer

The answer of According to Edward Bernays,what is the third...

Question 5

Relations between a company and the media should be which of the following?

Accepted Answer

A)  a two-way dialogue
B)  a one-way flow of information from the company to the press
C)  handled entirely by company spokespeople
D)  only conducted when there is good newsE) None of the above
F) All of the above

Question 6

An intranet is a tool to communicate with which of the following?

Accepted Answer

A)  internal publics
B)  external publics
C)  the media
D)  none of theseE) A) and B)
F) C) and D)

Question 7

Telephone companies and electric utilities were among the last businesses to start actively using public relations.

Accepted Answer

A) True 
 B)False

Question 8

Domino's Pizza had its reputation damaged by a prank YouTube video posted by two employees.

Accepted Answer

A) True 
 B)False

Question 9

The ROPES model of public relations is primarily concerned with ______.

Accepted Answer

A)  shaping and controlling the "spin" media outlets give to stories concerning the product or organization
B)  creating,developing,and nurturing relationships between an organization and its key publics
C)  handling a major a crisis facing a corporation or organization
D)  you can't fool me,ROPES isn't a model for public relationsE) B) and C)
F) B) and D) B

Question 10

The Keurig 2.0 case study of consumers complaining about being forced to use nothing but official company coffee pods in the coffee maker demonstrates that if a company ignores complaints on social media,they will eventually go away.Responding to the critics would have just prolonged the problem.

Accepted Answer

A) True 
 B)False

Question 11

According to presidential adviser Lanny Davis,politicians facing rumors/news about a sexual scandal should do which of the following?

Accepted Answer

A)  "Threaten massive lawsuits against anyone repeating the charges."
B)  "Tell the truth,tell it all,tell it early,tell it yourself."
C)  "Start a high-profile project that will force the bad news off the talk shows."
D)  "Deny it early.Deny it often."E) A) and B)
F) A) and C)

Question 12

Bernays used the term opinion leadership to refer to which of the following?

Accepted Answer

A)  leading the public to an opinion with advertising
B)  using respected individuals to influence members of the community
C)  electing local leaders based on the opinions they promote
D)  feeding opinions to the media to lead public opinionE) A) and B)
F) A) and C)

Question 13

Political activists make use of public relations techniques to draw attention to their causes.

Accepted Answer

A) True 
 B)False  True

Question 14

Why did the Coca-Cola company create Coke Freestyle?

Accepted Answer

A)  They wanted to create a way to personalize how people got their products.
B)  They wanted to sell larger portions of their drinks.
C)  They wanted to do a better job of reaching older consumers.
D)  To recreate nostalgia for when Coke products were sold in glass bottles.E) A) and B)
F) A) and C) A

Question 15

Which of the following statements about the PR campaign that followed the Exxon Valdez oil spill problem is true?

Accepted Answer

A)  It was successful because it succeeded in covering up what had happened.
B)  It was successful because it was immediate and honest.
C)  It was a failure because the company initially claimed that ship was attacked by terrorists.
D)  It was a failure because the company tried to handle media relations with a one-person office.E) C) and D)
F) A) and B)

Question 16

Companies facing an online crisis from negative information spreading on the Internet should do which of the following?

Accepted Answer

A)  ignore the press and communicate directly with the public using the web and social media
B)  say no more than is absolutely necessary because anything your say will just help spread the negative information
C)  track the blogosphere and social media to see what people are saying about your company or organizations
D)  take their time in responding so that they are certain they are sending out just the right messageE) All of the above
F) A) and B)

Question 17

P.T.Barnum accused himself of fraud under a fake name in order to do which of the following?

Accepted Answer

A)  get publicity
B)  gain sympathy
C)  avoid a lawsuit
D)  test his employees' loyaltyE) A) and B)
F) A) and C)

Question 18

An employee newsletter is a tool to communicate with which of the following?

Accepted Answer

A)  internal publics
B)  external publics
C)  the media
D)  none of theseE) B) and C)
F) A) and C)

Question 19

When the Deepwater Horizon oil drilling rig exploded and sank in 2010,many people compared BP PLC's public relations effort to that of ______.

Accepted Answer

A)  Domino's Pizza's handling of the gross-out video
B)  Johnson & Johnson's handling of the Tylenol tampering case
C)  Exxon's handling of the Exxon Valdez sinking
D)  the Occupy Wall Street movementE) A) and B)
F) All of the above

Question 20

Videos displaying employee misconduct at a pizza shop created enough bad publicity that the shop eventually had to close.

Accepted Answer

A) True 
 B)False

Exam 12: Public Relations: Interactions, Relationships, and the News

Name the five principles of crisis communication.

Correct AnswerverifiedBe prepared,be honest,apologiz...View AnswerShow Answer

The oil company BP had a clear public relations plan in place on what to do when the Deepwater Horizon drilling platform exploded and sank.

Correct AnswerverifiedShow Answer

Proctor & Gamble used news media and public health monitoring to discover that ______.

Correct AnswerverifiedShow Answer

According to Edward Bernays,what is the third function of public relations,besides informing and integrating?

Correct AnswerverifiedShow Answer

Relations between a company and the media should be which of the following?

Correct AnswerverifiedShow Answer

An intranet is a tool to communicate with which of the following?

Correct AnswerverifiedShow Answer

Telephone companies and electric utilities were among the last businesses to start actively using public relations.

Correct AnswerverifiedShow Answer

Domino's Pizza had its reputation damaged by a prank YouTube video posted by two employees.

Correct AnswerverifiedShow Answer

The ROPES model of public relations is primarily concerned with ______.

Correct AnswerverifiedB

The Keurig 2.0 case study of consumers complaining about being forced to use nothing but official company coffee pods in the coffee maker demonstrates that if a company ignores complaints on social media,they will eventually go away.Responding to the critics would have just prolonged the problem.

Correct AnswerverifiedShow Answer

According to presidential adviser Lanny Davis,politicians facing rumors/news about a sexual scandal should do which of the following?

Correct AnswerverifiedShow Answer

Bernays used the term opinion leadership to refer to which of the following?

Correct AnswerverifiedShow Answer

Political activists make use of public relations techniques to draw attention to their causes.

Correct AnswerverifiedTrue

Why did the Coca-Cola company create Coke Freestyle?

Correct AnswerverifiedA

Which of the following statements about the PR campaign that followed the Exxon Valdez oil spill problem is true?

Correct AnswerverifiedShow Answer

Companies facing an online crisis from negative information spreading on the Internet should do which of the following?

Correct AnswerverifiedShow Answer

P.T.Barnum accused himself of fraud under a fake name in order to do which of the following?

Correct AnswerverifiedShow Answer

An employee newsletter is a tool to communicate with which of the following?

Correct AnswerverifiedShow Answer

When the Deepwater Horizon oil drilling rig exploded and sank in 2010,many people compared BP PLC's public relations effort to that of ______.

Correct AnswerverifiedShow Answer

Videos displaying employee misconduct at a pizza shop created enough bad publicity that the shop eventually had to close.

Correct AnswerverifiedShow Answer

Correct Answer
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Be prepared,be honest,apologiz...
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B

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True

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A

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