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Exam 12: Global Marketing Management: Planning and Organization

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Question 31

Multiple Choice

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Which of the following would be subjects analyzed or explored in the second phase of the international planning process?

A) company character
B) product adaptation
C) situation analysis
D) budgets
E) standards

F) A) and B)
G) D) and E)

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Question 32

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The third phase of the international planning process is to develop the marketing plan. In this phase budgets and action programs are devised.

A) True
B) False

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Question 33

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Nestlé focuses on dominating markets in the world arena. The company has four primary points in its highly successful international strategy. Which of the following would not be among those four points?

Part of the trend back toward localization is caused by increasingly flexible manufacturing processes and:

The first phase of the international planning process is to adapt the marketing mix to target markets.

If Phase 3 of the international planning process is successfully completed, which of the following will generally occur next in the planning process cycle?

_____ planning incorporates generalized goals for the enterprise as a whole.

An advantage of a matrix organization structure in international business is that it permits management to respond to the conflicts that arise among functional activity, product, and geography.

For which of the following products is it advisable that a company have a direct sales force in the country where sales are to occur?

International corporate planning is essentially:

Building a strategic international alliance (SIA) takes several steps to be successful. The first step in building strategic alliances is called "dating."

A hallmark of global companies today is the establishment of manufacturing operations throughout the world. This is the core reason behind direct foreign investment.

With respect to organizational structures used in international marketing, companies are usually structured around one of three alternatives. Assuming that you were a consultant for AT&T who desired to create an organization that was able to merge your organization's expertise and skills with that of Sony's cell phone division so that your new joint venture could enter the Scandinavian market, which of the organizational structure alternatives would make most sense? Comment on why the structure might be a good one to use.

_____ requires no equity investment and thus has a low risk, low rate of return, and little control.

Which of the following organizational forms is becoming increasingly popular by companies that are attempting to reorganize for global competition?

The primary goal of Phase 2 of the international planning process is to:

Crate and Barrel (a large U.S. kitchen ware distributor) sells its inventory twice a year to a large trading company in Vietnam. Basically, Crate and Barrel is in the exporting business with Vietnam as its market. Which of the following forms of exporting best describes what Crate and Barrel is doing?

Mike Jordan's company has just entered into an agreement with a German firm that will create a separate legal entity. This new firm will be allowed to conduct business and actively compete in the European Union's various markets. A good description of the new company would be a "joint venture."

What is a strategic international alliance (SIA)?

In the second phase of the international planning process, the results of the analysis frequently indicates that the marketing mix would require such a drastic adaptation that a decision not to enter a particular market is made.