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  -Use the above figure. When it maximizes its economic profits, the monopolistically competitive firm depicted in the figure A)  is earning an economic profit. B)  is earning an accounting profit. C)  is earning an economic loss. D)  must increase output to reduce the ATC. -Use the above figure. When it maximizes its economic profits, the monopolistically competitive firm depicted in the figure


A) is earning an economic profit.
B) is earning an accounting profit.
C) is earning an economic loss.
D) must increase output to reduce the ATC.

E) None of the above
F) All of the above

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In the long run, the economic profits of a monopolistically competitive firm


A) will tend to be larger than in the short run.
B) equal zero.
C) will be the average short-run profits earned in the last five years.
D) will be the same as in the short run.

E) A) and B)
F) None of the above

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Which of the following products is most likely to be sold in a monopolistically competitive market?


A) fast food
B) coal
C) wheat
D) electricity

E) None of the above
F) B) and D)

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A market situation in which a large number of firms produce similar but not identical products is


A) a monopoly.
B) an oligopoly.
C) monopolistic competition.
D) perfect competition.

E) None of the above
F) A) and B)

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Advertising by monopolistically competitive firms can do all of the following EXCEPT


A) lower the consumer's purchase price.
B) help differentiate a firm's product.
C) act as a signal to consumers that the company is serious about staying in business.
D) result in increased profits for the advertising firm.

E) All of the above
F) A) and B)

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  -Refer to the above figure. The above figure shows the cost structure of a firm producing an information product. Which curve represents average total cost? A)  Any of the 3 could be ATC. B)  Curve 1 C)  Curve 2 D)  Curve 3 -Refer to the above figure. The above figure shows the cost structure of a firm producing an information product. Which curve represents average total cost?


A) Any of the 3 could be ATC.
B) Curve 1
C) Curve 2
D) Curve 3

E) A) and B)
F) None of the above

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All of the following are assumptions of monopolistic competition EXCEPT


A) many buyers and sellers.
B) homogeneous product.
C) easy entry of new firms in the long run.
D) profit-maximizing behavior.

E) B) and C)
F) A) and B)

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  -Use the above figure. The total revenue earned by the monopolistically competitive firm is A)  $300. B)  $285. C)  $180. D)  $255. -Use the above figure. The total revenue earned by the monopolistically competitive firm is


A) $300.
B) $285.
C) $180.
D) $255.

E) None of the above
F) A) and C)

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Which of the following statements is INCORRECT regarding the properties of information products?


A) Providing an information product entails incurring relatively high fixed costs.
B) The average total cost curve for a firm that sells an information product slopes upward.
C) The firm experiences economies of operation in the short run.
D) In the long run, the producer earns sufficient revenue to cover the opportunity cost of capital.

E) A) and B)
F) All of the above

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The short-run profit-maximizing output level for a monopolistically competitive firm is the point at which


A) P = ATC.
B) MR = MC.
C) MR > P.
D) MR > ATC.

E) A) and B)
F) C) and D)

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In the long run, in a monopolistically competitive market, price will be


A) equal to MR.
B) equal to MC.
C) greater ATC.
D) equal to ATC.

E) B) and C)
F) A) and B)

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Because the products of firms in a monopolistically competitive market are not homogeneous, the


A) demand curve for the industry is the same for the firm.
B) demand curve for the firm's product is horizontal.
C) demand curve for the firm's product is downward sloping.
D) demand curve for the firm's product is upward sloping.

E) All of the above
F) A) and D)

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In order to differentiate their product brands from those of competing firms, monopolistically competitive firms


A) equate marginal cost to marginal revenue to determine the profit maximizing quantity.
B) spread false rumors about their competitors.
C) take their competitor's reactions to changes in their policies into account.
D) advertise their product.

E) All of the above
F) B) and C)

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A good that entails relatively high fixed costs associated with the use of knowledge and other information-intensive inputs as key factors of production is


A) a logo good.
B) a search good.
C) a persuasive good.
D) an information product.

E) B) and C)
F) A) and C)

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The main objective of advertising for a monopolistically competitive firm is


A) to differentiate the product and boost demand.
B) to reduce cost.
C) to earn long run profits.
D) none of the above.

E) B) and C)
F) A) and C)

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Explain why the amount that firms spend on advertising depends on the characteristics of their products.

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There are three types of goods: search g...

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A monopolistic competitor would face a demand curve with a


A) positive slope.
B) negative slope.
C) constant slope.
D) slope equal to 0.

E) A) and B)
F) B) and D)

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If a customer buys an airline ticket based only on the price of the ticket, then the airline ticket is a(n)


A) experience good.
B) credence good.
C) logo good.
D) search good.

E) A) and D)
F) A) and C)

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  -Refer to the above figure. The above figure shows the cost structure of a firm producing an information product. Which curve represents average fixed cost? A)  Curve 1 B)  Curve 2 C)  Curve 3 D)  Any of the 3 could be AFC. -Refer to the above figure. The above figure shows the cost structure of a firm producing an information product. Which curve represents average fixed cost?


A) Curve 1
B) Curve 2
C) Curve 3
D) Any of the 3 could be AFC.

E) A) and B)
F) A) and C)

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  -In the above figure for a monopolistically competitive firm, the total cost at the profit-maximizing point is A)  $480 B)  $400 C)  $540 D)  $880 -In the above figure for a monopolistically competitive firm, the total cost at the profit-maximizing point is


A) $480
B) $400
C) $540
D) $880

E) A) and C)
F) A) and B)

Correct Answer

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