Question 1

The process of creating,communicating,and delivering value to customers in a way that recognizes and incorporates the concept of sustainability is referred to as

Accepted Answer

A)  environmental marketing.
B)  sustainable marketing.
C)  eco-marketing.
D)  value-driven marketing.
E)  green marketing.F) B) and E)
G) A) and E)

Question 2

According to your text,what is meant by good corporate leadership as a key element in developing a successful corporate social responsibility (CSR) program?

Accepted Answer

A)  CSR policies and procedures are most useful when they are written down,well understood,and endorsed by the company's leaders.
B)  Leaders are most effective when they remove themselves from the process of developing a CSR program,leaving it instead to the people who must implement the program on a daily basis.
C)  Leaders who can thoughtfully balance the four dimensions of CSR and communicate their intentions accordingly generally succeed at implementing socially responsible behaviors.
D)  The emphasis in business thinking has shifted from people to process;leaders must understand the process of developing a CSR program in order to implement it.
E)  The firm's leaders should seek significant interaction with the stakeholders who influence the decisions and behavior of the company.F) B) and E)
G) C) and D)

Question 3

What environmental marketing strategies can a firm follow?

Accepted Answer

Firms can implement a tactical greening ...

Question 4

Corporate _______ is the act of organizations voluntarily donating some of their profits or resources to charitable causes.

Accepted Answer

The answer of Corporate _______ is the act of organizations...

Question 5

Corporate volunteerism is the policy or practice of employees volunteering their time or talents for charitable,educational,or other worthwhile activities,especially in the community.

Accepted Answer

A) True 
 B)False

Question 6

The eco-branding strategy tends to succeed in industries

Accepted Answer

A)  that are well-established.
B)  where the market share is large.
C)  where significant competition exists.
D)  where there are a lot of product offerings.
E)  where significant barriers to imitation exist.F) C) and E)
G) A) and B)

Question 7

Patagonia,a California-based clothing company,is deeply committed to the environment.The company makes fleece jackets out of recycled bottles,uses solar panels to generate most of the electricity at its headquarters,and even tells its customers in its advertisements to think twice before buying anything,all in an effort to reduce its carbon footprint.This is an example of how Patagonia is engaged in

Accepted Answer

A)  sustainable marketing.
B)  tactical greening.
C)  corporate philanthropy.
D)  value-driven marketing.
E)  eco-marketing.F) C) and D)
G) A) and E)

Question 8

Firms seeking a price premium for their environmentally friendly products often adopt a(n)

Accepted Answer

A)  sustainable value innovation strategy.
B)  eco-branding strategy.
C)  environmental cost leadership strategy.
D)  eco-efficiency strategy.
E)  beyond compliance leadership strategy.F) B) and C)
G) C) and E)

Question 9

When Clorox developed its Green Works brand of cleaning products made from biodegradable,plant-derived ingredients,it was most likely using an eco-branding strategy.

Accepted Answer

A) True 
 B)False

Question 10

You attended a seminar at your local community college on corporate social responsibility (CSR).The seminar discussed how to start the CSR process and the various levels or dimensions of CSR.What are these dimensions of CSR?

Accepted Answer

There are four dimensions of corporate s...

Question 11

U.S.marketers rationalize sustainability strategies using

Accepted Answer

A)  moral commitment arguments.
B)  ethics-based arguments.
C)  language related to the idea of citizenship.
D)  economic terms and arguments.
E)  corporate accountability languagE.F) All of the above
G) D) and E)

Question 12

_______ responsibility is the driving consideration across the four dimensions of corporate social responsibility.

Accepted Answer

The answer of _______ responsibility is the driving consideration across...

Question 13

Coca-Cola's roadmap guides every aspect of its business.In terms of the planet,Coca-Cola strives to Be a responsible citizen that makes a difference by helping build and support sustainable communities.This is an example of

Accepted Answer

A)  a business plan.
B)  a sustainability vision statement.
C)  an executive statement.
D)  its stakeholder responsibility.
E)  an environmental vision statement.F) A) and D)
G) A) and C)

Question 14

An example of corporate philanthropy would be when a company that earns a profit decides to give each of its employees a bonus.

Accepted Answer

A) True 
 B)False

Question 15

Which environmental marketing strategy involves identifying environmentally friendly practices that also have the effect of creating cost savings and driving efficiencies throughout the organization?

Accepted Answer

A)  eco-efficiency
B)  environmental cost leadership
C)  eco-branding
D)  sustainable value innovation
E)  beyond compliance leadershipF) C) and E)
G) B) and E)

Question 16

Almost two-thirds of the decision makers in _______ consider sustainability critical to business.

Accepted Answer

A)  Japan
B)  France
C)  Germany
D)  India
E)  United KingdomF) A) and B)
G) A) and C)

Question 17

The practice of recreational traveling in a way that maximizes the social and economic benefits to the local community and minimizes the negative impact on cultural heritage and the environment is referred to as

Accepted Answer

A)  positive tourism.
B)  environmental tourism.
C)  sustainable tourism.
D)  green tourism.
E)  eco-tourism.F) All of the above
G) B) and D)

Question 18

A holistic approach that integrates and coordinates all of the firm's activities on environmental issues across every functional area is the basis behind

Accepted Answer

A)  limited greening.
B)  substantial greening.
C)  quasi-strategic greening.
D)  tactical greening.
E)  strategic greening.F) All of the above
G) B) and E)

Question 19

Thinking about why distrust is a barrier to sustainable consumer behavior,how can marketers overcome this barrier? \

Accepted Answer

A)  by promoting the product in such a way that consumers will feel guilty for not buying it
B)  by promoting the firm's sustainable products in an honest and ethical way
C)  by finding ways to deliver products to sustainability-minded customers regardless of where they live
D)  by designing sustainable products of the highest quality
E)  by explaining why the sustainable product helps the environmentF) B) and C)
G) A) and E)

Question 20

The four dimensions of corporate social responsibility are: ethical,legal,economic,and social.

Accepted Answer

A) True 
 B)False

Exam 16: Social Responsibility and Sustainability

Coca-Cola's roadmap guides every aspect of its business.In terms of the planet,Coca-Cola strives to Be a responsible citizen that makes a difference by helping build and support sustainable communities.This is an example of

Correct Answer
verified

_______ responsibility is the driving consideration across the four dimensions of corporate social responsibility.

Correct Answer
verified

Corporate _______ is the act of organizations voluntarily donating some of their profits or resources to charitable causes.

Correct Answer
verified

Which environmental marketing strategy involves identifying environmentally friendly practices that also have the effect of creating cost savings and driving efficiencies throughout the organization?

Correct Answer
verified

Thinking about why distrust is a barrier to sustainable consumer behavior,how can marketers overcome this barrier? \

Correct Answer
verified

A holistic approach that integrates and coordinates all of the firm's activities on environmental issues across every functional area is the basis behind

Correct Answer
verified

Correct Answer
verified

Corporate volunteerism is the policy or practice of employees volunteering their time or talents for charitable,educational,or other worthwhile activities,especially in the community.

Correct Answer
verified

According to your text,what is meant by good corporate leadership as a key element in developing a successful corporate social responsibility (CSR) program?

Correct Answer
verified

The four dimensions of corporate social responsibility are: ethical,legal,economic,and social.

Correct Answer
verified

Firms seeking a price premium for their environmentally friendly products often adopt a(n)

Correct Answer
verified

The eco-branding strategy tends to succeed in industries

Correct Answer
verified

The process of creating,communicating,and delivering value to customers in a way that recognizes and incorporates the concept of sustainability is referred to as

Correct Answer
verified

The practice of recreational traveling in a way that maximizes the social and economic benefits to the local community and minimizes the negative impact on cultural heritage and the environment is referred to as

Correct Answer
verified

What environmental marketing strategies can a firm follow?

Correct Answer
verified
Firms can implement a tactical greening ...
View Answer

When Clorox developed its Green Works brand of cleaning products made from biodegradable,plant-derived ingredients,it was most likely using an eco-branding strategy.

Correct Answer
verified

An example of corporate philanthropy would be when a company that earns a profit decides to give each of its employees a bonus.

Correct Answer
verified

U.S.marketers rationalize sustainability strategies using

Correct Answer
verified

You attended a seminar at your local community college on corporate social responsibility (CSR).The seminar discussed how to start the CSR process and the various levels or dimensions of CSR.What are these dimensions of CSR?

Correct Answer
verified
There are four dimensions of corporate s...
View Answer

Almost two-thirds of the decision makers in _______ consider sustainability critical to business.

Correct Answer
verified

Exam 16: Social Responsibility and Sustainability

Coca-Cola's roadmap guides every aspect of its business.In terms of the planet,Coca-Cola strives to Be a responsible citizen that makes a difference by helping build and support sustainable communities.This is an example of

Correct AnswerverifiedShow Answer

_______ responsibility is the driving consideration across the four dimensions of corporate social responsibility.

Correct AnswerverifiedShow Answer

Corporate _______ is the act of organizations voluntarily donating some of their profits or resources to charitable causes.

Correct AnswerverifiedShow Answer

Which environmental marketing strategy involves identifying environmentally friendly practices that also have the effect of creating cost savings and driving efficiencies throughout the organization?

Correct AnswerverifiedShow Answer

Thinking about why distrust is a barrier to sustainable consumer behavior,how can marketers overcome this barrier? \

Correct AnswerverifiedShow Answer

A holistic approach that integrates and coordinates all of the firm's activities on environmental issues across every functional area is the basis behind

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Corporate volunteerism is the policy or practice of employees volunteering their time or talents for charitable,educational,or other worthwhile activities,especially in the community.

Correct AnswerverifiedShow Answer

According to your text,what is meant by good corporate leadership as a key element in developing a successful corporate social responsibility (CSR) program?

Correct AnswerverifiedShow Answer

The four dimensions of corporate social responsibility are: ethical,legal,economic,and social.

Correct AnswerverifiedShow Answer

Firms seeking a price premium for their environmentally friendly products often adopt a(n)

Correct AnswerverifiedShow Answer

The eco-branding strategy tends to succeed in industries

Correct AnswerverifiedShow Answer

The process of creating,communicating,and delivering value to customers in a way that recognizes and incorporates the concept of sustainability is referred to as

Correct AnswerverifiedShow Answer

The practice of recreational traveling in a way that maximizes the social and economic benefits to the local community and minimizes the negative impact on cultural heritage and the environment is referred to as

Correct AnswerverifiedShow Answer

What environmental marketing strategies can a firm follow?

Correct AnswerverifiedFirms can implement a tactical greening ...View AnswerShow Answer

When Clorox developed its Green Works brand of cleaning products made from biodegradable,plant-derived ingredients,it was most likely using an eco-branding strategy.

Correct AnswerverifiedShow Answer

An example of corporate philanthropy would be when a company that earns a profit decides to give each of its employees a bonus.

Correct AnswerverifiedShow Answer

U.S.marketers rationalize sustainability strategies using

Correct AnswerverifiedShow Answer

You attended a seminar at your local community college on corporate social responsibility (CSR).The seminar discussed how to start the CSR process and the various levels or dimensions of CSR.What are these dimensions of CSR?

Correct AnswerverifiedThere are four dimensions of corporate s...View AnswerShow Answer

Almost two-thirds of the decision makers in _______ consider sustainability critical to business.

Correct AnswerverifiedShow Answer

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verified
Firms can implement a tactical greening ...
View Answer

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There are four dimensions of corporate s...
View Answer

Correct Answer
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