Question 1

In a bid to compete better in a highly-competitive fitness products market,Omega is focusing primarily on increasing the attractiveness of its product.What Omega is doing is referred to as a

Accepted Answer

A)  standardization strategy.
B)  differentiation strategy.
C)  target-identification strategy.
D)  low-cost strategy.
E)  profitability strategy.F) A) and B)
G) B) and E)

Question 2

Superior value creation relative to rivals requires that the firm

Accepted Answer

A)  creates similar products as its competitors so that consumers do not have to pay a premium price.
B)  has the highest cost structure in the industry.
C)  creates the least valuable product in the eyes of consumers.
D)  ensures that the gap between value and cost of production is greater than the gap attained by competitors.
E)  drives up the cost structure of its business.F) A) and B)
G) B) and E)

Question 3

Xerox had a monopoly on photocopiers for several years as the technology underlying the photocopier was protected by strong patents.As it served a universal need,this favorable position led Xerox to pursue a(n)

Accepted Answer

A)  global standardization strategy.
B)  localization strategy.
C)  international strategy.
D)  transnational strategy.
E)  nationalization strategy.F) D) and E)
G) B) and D)

Question 4

A firm is most likely to pursue a global standardization strategy when

Accepted Answer

A)  it wants to implement a high-cost strategy on a global scale.
B)  it wants to reduce consumer surplus.
C)  there are no universal needs to be served.
D)  there are strong demands for local responsiveness.
E)  there are strong pressures for cost reduction.F) B) and C)
G) D) and E)

Exam 12: The Strategy of International Business

Xerox had a monopoly on photocopiers for several years as the technology underlying the photocopier was protected by strong patents.As it served a universal need,this favorable position led Xerox to pursue a(n)

Correct Answer
verified

Superior value creation relative to rivals requires that the firm

Correct Answer
verified

In a bid to compete better in a highly-competitive fitness products market,Omega is focusing primarily on increasing the attractiveness of its product.What Omega is doing is referred to as a

Correct Answer
verified

A firm is most likely to pursue a global standardization strategy when

Correct Answer
verified

Exam 12: The Strategy of International Business

Xerox had a monopoly on photocopiers for several years as the technology underlying the photocopier was protected by strong patents.As it served a universal need,this favorable position led Xerox to pursue a(n)

Correct AnswerverifiedShow Answer

Superior value creation relative to rivals requires that the firm

Correct AnswerverifiedShow Answer

In a bid to compete better in a highly-competitive fitness products market,Omega is focusing primarily on increasing the attractiveness of its product.What Omega is doing is referred to as a

Correct AnswerverifiedShow Answer

A firm is most likely to pursue a global standardization strategy when

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified