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A company's value chain is best described as the ________.


A) variable sequence of converting product ideas into value for shareholders
B) mixture of activities taken to define product value standards and price points
C) discrete series of steps taken to move a product from conception to end-users
D) blueprint that must be followed to leverage the core capabilities of a global firm

E) A) and C)
F) B) and C)

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Which of the following is the best example of a product disruption driving industry change?


A) redesign of Toyota's Prius
B) introduction of Apple's iPad
C) AT&T's purchase of T-Mobile
D) merger of United and Continental

E) A) and B)
F) A) and C)

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Pressures for local responsiveness are especially important in industries where value creation is a function of a company's capacity to adapt to local market conditions.

A) True
B) False

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The framework that managers use to make decisions that maximize their companies' value creation performance is referred to as a strategy.

A) True
B) False

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Johnson & Johnson delegates to its subsidiaries a great deal of authority to respond to local conditions.Many subsidiaries have their own manufacturing,marketing,research,and human resource functions.This value chain configuration illustrates the ________ strategy.


A) transnational
B) global
C) multidomestic
D) international

E) A) and B)
F) B) and C)

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The potential of new entrants in an industry is one of the forces in the Five-Forces Model of Industry Structure.

A) True
B) False

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Which of the following has the greatest potential to transform an industry's structure?


A) a change in a competitor's management
B) a change in a competitor's pricing structure
C) the expansion of a distribution channel
D) the exit of a competitor from the industry

E) A) and D)
F) All of the above

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Using a transnational strategy pushes a company to centralize some functions in optimal locations,base some functions in national subsidiaries to ensure local responsiveness,and develop wide-ranging communications among various units.

A) True
B) False

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Managers use a value chain analysis to determine how the company will design,make,move,and sell products; how it will find efficiencies in doing so; and how it will coordinate the decisions in one part of the business with those made in other parts.

A) True
B) False

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The quest to maximize individual purchasing power compels local responsiveness.

A) True
B) False

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Using a concentrated configuration,an MNE performs value activities in different countries.

A) True
B) False

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Some companies that opt for the cost leadership strategy plan to sell products below the average industry prices in order to capture market share.

A) True
B) False

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Which of the following is NOT among the five forces in the Five-Forces Model of Industry Structure?


A) governments
B) substitute products
C) potential new entrants
D) suppliers of raw materials

E) B) and C)
F) None of the above

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Which of the following would most likely pressure an MNE to globally integrate its value activities?


A) costs of producing in separate facilities exceeding those of producing in a single facility
B) variability in consumers' tastes and preferences shifting across countries
C) market pressures to add new product features continually
D) demands imposed by host country governments

E) B) and D)
F) A) and B)

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Social network analysis indicates that information flows more efficiently in a(n) ________ manner.


A) collaborative
B) competitive
C) hierarchical
D) impersonal

E) A) and B)
F) C) and D)

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A distinct disadvantage of an international strategy is ________.


A) restricting the movement of core competencies to local markets
B) capitalizing on the benefits of global learning
C) customizing product offerings to local conditions
D) relying on home managers' knowledge of foreign markets

E) A) and B)
F) None of the above

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The term ________ refers to a global company that thrives on seeking unique ideas and insights from locations around the world and then leveraging that knowledge in international markets.


A) multidomestic
B) domestic
C) metanational
D) cross-cultural

E) A) and C)
F) A) and D)

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Discuss the characteristics of international,multidomestic,global,and transnational strategies.Include situations and a specific example in which each strategy would be most appropriate.

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a.International strategy: Companies adop...

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When different companies produce the same commodity,their costs are essentially the same.

A) True
B) False

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The integration-responsiveness (IR) grid expresses how a company's ________ is a function of the relationship between its value chain and the prevailing pressures for global integration or local responsiveness in its industry.


A) value proposition
B) target market
C) mission
D) strategy

E) B) and C)
F) All of the above

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