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Essay
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Essay
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Multiple Choice
A) A trademark differentiates a firm's product.
B) A trademark conveys information about the product to the public.
C) A trademark may become so widely used to denote a particular type of product that the trademark may no longer be a legally protected brand name.
D) A trademark does not affect demand for the firm's product.
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True/False
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Multiple Choice
A) The firm's demand curve will shift to the right if it stays in business in the long run.
B) The firm will exit the industry if it continues to suffer economic losses.
C) The firm will break even if its stays in business in the long run.
D) In the long run the firm will be able to charge a price that is greater than its average total cost.
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Multiple Choice
A) $0 (because its optimal output = 0)
B) $15
C) $14.75
D) $29
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Multiple Choice
A) must exceed price because the price effect outweighs the output effect.
B) is less than price because a firm must lower its price to sell more.
C) equals price because the firm sells a standardized product.
D) must exceed price because the output effect outweighs the price effect.
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Multiple Choice
A) firms produce at the minimum point of their average cost curves.
B) price equals marginal cost.
C) firms break even.
D) price equals marginal revenue.
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Multiple Choice
A) It will probably fall since the firm must be cost efficient to remain competitive.
B) It will probably fall since the firm will be selling less than its current amount.
C) It will probably rise since the firm will be producing less than its current amount.
D) It will probably rise since its long-run demand is likely to be higher.
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Multiple Choice
A) Some firms will exit the market causing the demand to increase for firms remaining in the market.
B) New firms will enter the market causing the demand to decrease for existing firms.
C) Inefficient firms will exit the market and new cost-efficient firms will enter the market.
D) Competition will be intensified as firms strive to make long-run profits.
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Multiple Choice
A) Tony's business earns a short-run economic profit.
B) Tony should shut down his business temporarily.
C) Tony's profit fell after selling his 1,000th three-ring binder.
D) Tony's profit would be greater if he sold an additional three-ring binder.
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Multiple Choice
A) Da represents the long-run demand curve facing a monopolistic competitor in a constant-cost industry while Db depicts the demand curve in the short run.
B) Da represents the long-run demand curve facing a monopolistic competitor in a constant-cost industry while Db depicts the long-run demand curve in an increasing-cost industry.
C) Da represents the long-run demand curve facing a perfect competitor while Db depicts the long-run demand curve facing a monopolistic competitor.
D) Da represents the long-run supply curve in a perfectly competitive,constant-cost industry while Db depicts the long-run demand curve facing a monopolistic competitor in a decreasing-cost industry.
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Multiple Choice
A) P0
B) P1
C) P2
D) P3
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Multiple Choice
A) value for its customers.
B) entry barriers into its market.
C) a perfectly inelastic demand curve for its product.
D) economies of scale.
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Essay
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True/False
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Multiple Choice
A) must also earn an economic profit in the short run.
B) does not earn enough to earn an economic profit in the short run.
C) could earn an economic profit,break even,or suffer an economic loss in the short run.
D) could earn an economic profit or break even,but could not suffer an economic loss in the short run.
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Multiple Choice
A) Product differentiation
B) Brand management
C) Aggressive marketing
D) Advertising
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