Question 1

Under the _____________________ design of global activities organization,the company is configured along areas such as countries,regions,or some combination
Of these two levels.

Accepted Answer

A)  international division
B)  cryptic division
C)  product-based structure
D)  geographic structure
E)  matrix structureF) B) and E)
G) A) and C)

Question 2

The main purpose of a _____________ is to ensure that the behaviors of the various parties within the organization are in line with the company's strategic
Goals.

Accepted Answer

A)  career system
B)  development system
C)  control system
D)  appeals system
E)  listening systemF) All of the above
G) A) and B)

Question 3

Typically,when overseas sales account for a very small fraction of the company's overall sales revenues,____________________ can easily handle the firm's
Global activities.

Accepted Answer

A)  complex organizational structures
B)  network organizational structures
C)  simple organizational structures
D)  a virtual system
E)  a matrix systemF) A) and B)
G) D) and E)

Question 4

As a profile of a twenty-first century country manager,_________________ develops local markets.They are entrepreneurs who are willing to be part of regional
Global strategy teams.

Accepted Answer

A)  the trader
B)  the representative
C)  the builder
D)  the ambassador
E)  the cabinet memberF) B) and D)
G) None of the above

Question 5

The ___________________ type of manager is characterized as being in charge of
large and/or strategic markets.They also handle government relations.

Accepted Answer

The answer of The ___________________ type of manager is characterized...

Question 6

Country-focused organizations can be very good forms of structure because they
tend to be less costly than other forms.

Accepted Answer

A) True 
 B)False

Question 7

A(n) ____________________ can be described as being where country and regional managers look at strategic issues from multiple perspectives.

Accepted Answer

A)  glocal mindset
B)  global mindset
C)  local mindset
D)  regional mindset
E)  country mindsetF) B) and C)
G) C) and D)

Question 8

The matrix structure explicitly recognizes the multidimensional nature of global
strategic decision making.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following areas are very difficult for a global product division to accomplish (therefore,this area is a shortcoming) ?

Accepted Answer

A)  large degree of flexibility in terms of cross-country resource allocation.
B)  large degree of flexibility in terms of cross-country strategic planning.
C)  scale economics.
D)  facilitates a global focus.
E)  easy communication and coordination among the various product divisions without duplication of effort.F) C) and D)
G) A) and E)

Question 10

Global brand manager positions are created when top management lacks ___________________ expertise:

Accepted Answer

A)  high-tech
B)  human resources
C)  operational
D)  manufacturing
E)  marketingF) C) and E)
G) All of the above

Question 11

Companies with substantial product diversity tend to go for a global geographic
division configuration.

Accepted Answer

A) True 
 B)False

Question 12

Although proper reward systems are crucial to motivate subsidiary managers,a recent study has shown that the key role played is by the presence of ____________.

Accepted Answer

A)  strong leadership
B)  bonuses
C)  perks
D)  due process
E)  nondiscriminationF) B) and C)
G) C) and E)

Question 13

A recent survey of large multinational corporations found that pure ______________ planning was most popular (used by 66 percent of the companies surveyed) .

Accepted Answer

A)  bottom-up
B)  top-down
C)  strategic
D)  long-term
E)  short-termF) A) and B)
G) B) and E)

Question 14

Under the _____________________ design of global activities organization,the company uses the option of integrating two approaches so there is a dual chain of
Command.

Accepted Answer

A)  international division
B)  cryptic division
C)  product-based structure
D)  geographic structure
E)  matrix structureF) B) and C)
G) A) and E)

Question 15

A ______________________ is a top-line executive (sometimes CEO) who serves as the brand's advocate.

Accepted Answer

A)  brand champion
B)  product champion
C)  local champion
D)  corporate champion
E)  high-tech championF) None of the above
G) C) and D)

Question 16

Describe the five profiles that country managers might need to fit to be able to lead their organizations into the challenges of the twenty-first century.

Accepted Answer

To strike a balance,country managers mus...

Question 17

All of the following are parts (or basic building blocks) of a formal control system EXCEPT:

Accepted Answer

A)  the establishment of performance standards.
B)  the measurement and evaluation of performance against standards.
C)  the analysis and correction of deviation from standards.
D)  perfection training.
E)  none of the above.F) A) and B)
G) None of the above

Question 18

Under the _____________________ design of global activities organization,the company is organized along its various product divisions.

Accepted Answer

A)  international division
B)  cryptic division
C)  product-based structure
D)  geographic structure
E)  matrix structureF) B) and C)
G) All of the above

Question 19

The two most common forms of informal control are human resource development and _________________.

Accepted Answer

A)  manufacturing
B)  production
C)  network structure
D)  strategic control
E)  corporate cultureF) D) and E)
G) C) and E)

Question 20

A series of key criteria impact global organizations and their organizational designs. All of the following would be major firm-specific factors on the organizational
Design decision and structure EXCEPT:

Accepted Answer

A)  strategic importance of international business.
B)  product diversity.
C)  company heritage.
D)  regional trading blocs.
E)  quality of local managerial skills.F) None of the above
G) C) and D)

Exam 17: Planning, Organization, and Control of Global Marketing Operations

A series of key criteria impact global organizations and their organizational designs. All of the following would be major firm-specific factors on the organizational Design decision and structure EXCEPT:

Correct AnswerverifiedShow Answer

Although proper reward systems are crucial to motivate subsidiary managers,a recent study has shown that the key role played is by the presence of ____________.

Correct AnswerverifiedShow Answer

The main purpose of a _____________ is to ensure that the behaviors of the various parties within the organization are in line with the company's strategic Goals.

Correct AnswerverifiedShow Answer

Country-focused organizations can be very good forms of structure because they tend to be less costly than other forms.

Correct AnswerverifiedShow Answer

Under the _____________________ design of global activities organization,the company is configured along areas such as countries,regions,or some combination Of these two levels.

Correct AnswerverifiedShow Answer

A(n) ____________________ can be described as being where country and regional managers look at strategic issues from multiple perspectives.

Correct AnswerverifiedShow Answer

A ______________________ is a top-line executive (sometimes CEO) who serves as the brand's advocate.

Correct AnswerverifiedShow Answer

Under the _____________________ design of global activities organization,the company uses the option of integrating two approaches so there is a dual chain of Command.

Correct AnswerverifiedShow Answer

Describe the five profiles that country managers might need to fit to be able to lead their organizations into the challenges of the twenty-first century.

Correct AnswerverifiedTo strike a balance,country managers mus...View AnswerShow Answer

The matrix structure explicitly recognizes the multidimensional nature of global strategic decision making.

Correct AnswerverifiedShow Answer

Typically,when overseas sales account for a very small fraction of the company's overall sales revenues,____________________ can easily handle the firm's Global activities.

Correct AnswerverifiedShow Answer

The ___________________ type of manager is characterized as being in charge of large and/or strategic markets.They also handle government relations.

Correct AnswerverifiedShow Answer

A recent survey of large multinational corporations found that pure ______________ planning was most popular (used by 66 percent of the companies surveyed) .

Correct AnswerverifiedShow Answer

All of the following are parts (or basic building blocks) of a formal control system EXCEPT:

Correct AnswerverifiedShow Answer

As a profile of a twenty-first century country manager,_________________ develops local markets.They are entrepreneurs who are willing to be part of regional Global strategy teams.

Correct AnswerverifiedShow Answer

The two most common forms of informal control are human resource development and _________________.

Correct AnswerverifiedShow Answer

Companies with substantial product diversity tend to go for a global geographic division configuration.

Correct AnswerverifiedShow Answer

Global brand manager positions are created when top management lacks ___________________ expertise:

Correct AnswerverifiedShow Answer

Under the _____________________ design of global activities organization,the company is organized along its various product divisions.

Correct AnswerverifiedShow Answer

Which of the following areas are very difficult for a global product division to accomplish (therefore,this area is a shortcoming) ?

Correct AnswerverifiedShow Answer

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To strike a balance,country managers mus...
View Answer

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