Question 1

One of the benefits of online advertising is that it tends to protect the privacy of consumers who use the Internet.

Accepted Answer

A) True 
 B)False

Question 2

A(n) ____________________ is a sort of blueprint or roughly drawn comic-strip version of a potential television ad.

Accepted Answer

The answer of A(n) ____________________ is a sort of blueprint...

Question 3

What is "blog-ola," and why are consumer advocates and the FTC concerned about it?

Accepted Answer

"Blog-ola" is a term derived from the ol...

Question 4

Product placement is an advertising strategy that puts products into movies, television shows, and video games.

Accepted Answer

A) True 
 B)False

Question 5

_____ was one of the first brand names in the United States.

Accepted Answer

The answer of _____ was one of the first brand...

Question 6

Why are privacy advocates concerned about online advertising techniques?

Accepted Answer

Privacy advocates are concerned about on...

Question 7

What advantage does smartphone advertising have over Internet advertising?

Accepted Answer

A)   The ads are smaller so advertisers don't have to write as much copy.
B)   People will definitely see a smartphone ad because they are always checking their phones.
C)   Smartphone ads can be tailored to a specific geographic location or user demographic.
D)   Smartphone ads need to be more general.
E)   None of the options are correct.F) B) and E)
G) A) and B)

Question 8

In 2006, Google unveiled Analytic 360 as a way of reading consumers Gmail accounts.

Accepted Answer

A) True 
 B)False

Question 9

How can analyzing mythic elements be used to critique an ad?

Accepted Answer

Analyzing mythic elements can be used to...

Question 10

Which of the following statements about the advertising of prescription drugs is true?

Accepted Answer

A)   Pharmaceutical companies have started direct-to-consumer marketing via text messages and Facebook.
B)   Pharmaceutical companies have engaged in "disease awareness" campaigns in order to build markets for their products.
C)   Pharmaceutical companies are spending billions of dollars to advertise their prescription drugs to the public.
D)   The United States and New Zealand are the only countries that allow the direct advertisement of prescription drugs to consumers.
E)   All of the options are correct.F) D) and E)
G) None of the above

Question 11

Which statement about blogger product reviews is true?

Accepted Answer

A)   You can always trust them to be unbiased.
B)   They are unvarnished truth about products by average people.
C)   Some popular bloggers have been paid to give positive reviews.
D)   Bloggers always disclose when a product has been sent to them for free by a company seeking their endorsement.
E)   None of the options are correct.F) C) and D)
G) A) and C)

Question 12

The Federal Trade Commission can require advertisers to run spots correcting their deceptive ads.

Accepted Answer

A) True 
 B)False

Question 13

_____ is considered the prototype of the first ad agency.

Accepted Answer

The answer of _____ is considered the prototype of the...

Question 14

Historically, one controversial use of the association principle in advertising is ______.

Accepted Answer

A)   large corporations trying to pretend they are smaller, friendlier companies
B)   women being portrayed as stereotyped caricatures
C)   the use of celebrities to sell products
D)   commercials playing on the insecurities of consumers to make them think a product can reduce that anxiety
E)   the placement of brand-name products in television programs and moviesF) None of the above
G) A) and E)

Question 15

One twentieth-century trend associated with advertising was the transition from a producer to a consumer society.

Accepted Answer

A) True 
 B)False

Question 16

Patent medicines marketed in the late 1800s were generally harmless, since they consisted mostly of flavored water.

Accepted Answer

A) True 
 B)False

Question 17

In advertising, _____ are small-group interviews about a product or issue.

Accepted Answer

The answer of In advertising, _____ are small-group interviews about...

Question 18

Commercial speech is a right guaranteed by the First Amendment.

Accepted Answer

A) True 
 B)False

Question 19

In a typical advertising agency, the _____ department writes and designs the ads.

Accepted Answer

creative d...

Question 20

Online advertising has taken the form of ______.

Accepted Answer

A)   banner ads that lead across the top or side of a Web page
B)   pop-under ads
C)   interstitials and flash multimedia
D)   paid search engine advertising
E)   All of the options are correct.F) All of the above
G) A) and B)

Exam 11: Advertising and Commercial Culture

How can analyzing mythic elements be used to critique an ad?

Correct AnswerAnswered by ExamLex AIAnalyzing mythic elements can be used to...View AnswerShow Answer

_____ is considered the prototype of the first ad agency.

Correct AnswerverifiedShow Answer

One twentieth-century trend associated with advertising was the transition from a producer to a consumer society.

Correct AnswerverifiedShow Answer

Why are privacy advocates concerned about online advertising techniques?

Correct AnswerAnswered by ExamLex AIPrivacy advocates are concerned about on...View AnswerShow Answer

Online advertising has taken the form of ______.

Correct AnswerverifiedShow Answer

Which statement about blogger product reviews is true?

Correct AnswerverifiedShow Answer

Commercial speech is a right guaranteed by the First Amendment.

Correct AnswerverifiedShow Answer

In a typical advertising agency, the _____ department writes and designs the ads.

Correct Answerverifiedcreative d...View AnswerShow Answer

A(n) ____________________ is a sort of blueprint or roughly drawn comic-strip version of a potential television ad.

Correct AnswerverifiedShow Answer

One of the benefits of online advertising is that it tends to protect the privacy of consumers who use the Internet.

Correct AnswerverifiedShow Answer

Product placement is an advertising strategy that puts products into movies, television shows, and video games.

Correct AnswerverifiedShow Answer

_____ was one of the first brand names in the United States.

Correct AnswerverifiedShow Answer

What is "blog-ola," and why are consumer advocates and the FTC concerned about it?

Correct AnswerAnswered by ExamLex AI"Blog-ola" is a term derived from the ol...View AnswerShow Answer

What advantage does smartphone advertising have over Internet advertising?

Correct AnswerverifiedShow Answer

Historically, one controversial use of the association principle in advertising is ______.

Correct AnswerverifiedShow Answer

Patent medicines marketed in the late 1800s were generally harmless, since they consisted mostly of flavored water.

Correct AnswerverifiedShow Answer

Which of the following statements about the advertising of prescription drugs is true?

Correct AnswerverifiedShow Answer

In advertising, _____ are small-group interviews about a product or issue.

Correct AnswerverifiedShow Answer

In 2006, Google unveiled Analytic 360 as a way of reading consumers Gmail accounts.

Correct AnswerverifiedShow Answer

The Federal Trade Commission can require advertisers to run spots correcting their deceptive ads.

Correct AnswerverifiedShow Answer

Correct Answer
Answered by ExamLex AI
Analyzing mythic elements can be used to...
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Privacy advocates are concerned about on...
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creative d...
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Answered by ExamLex AI
"Blog-ola" is a term derived from the ol...
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